About BOA
BOA® Technology builds the scientifically proven and patented BOA® Fit System. BOA partners with market-leading brands to make the best gear even better. Each unique configuration is engineered with performance fit at the center to create a precise fit and better connection between an athlete and their equipment — improving performance.
BOA® Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, Greater China, South Korea, and Japan. For more information, visit BOAFIT.COM
Overview of Role
Reporting to the EMEA Marketing Director, as the Retail Marketing Specialist EMEA you will champion the BOA® Fit System and translate our brand promise—Dialed in. Precision fit.—into inspiring, measurable education and activation programs across brick‑and‑mortar and digital retail channels. You will empower front‑line shop pro fessionals to become true experts and vocal advocates of our technology, while driving mid‑ to long‑term initiatives that enhance the performance positioning, visibility and placement of the BOA® brand and BOA®‑powered products in these retail/e‑tail environments, ultimately boosting sell‑through and consumer loyalty across the EMEA region.
Core Responsibilities
Be the BOA expert on the European sporting/workwear retail sectors with a specific focus on how BOA can effectively build best-in-class product knowledge as well as BOA brand and product awareness in physical and online stores in a scalable way. This will include building strategic relationships with BOA’s top ‘epicenter’ stores to deliver critical first-hand insights and disseminating these to all global stakeholders (Marketing, IDMs, Commercial, Product, Customer Support)
Manage and monitor the digital BOA Part ner Portal which is BOA’s B2B platform for retailers and brand partners and help grow the portal sign-ups and engagement metrics according to global/local KPIs
Work closely with global marketing to support in the development of impactful content and communication plans and the associated creative assets (Text, Video, Imagery etc.) needed to effectively populate all channels
Further develop existing industry/segment training materials and create new materials for emerging segments
Work seamlessly with the Brand Partner Marketing Manager to ensure (digital) education and engagement needs are catered to and the resulting tools are appropriately leveraged by Brand Partners and their organisations
Partner with internal stakeholders to provide critical regional insight and feedback on the technical development of all global CRM/Analytics tools
Build and maintain the European retail database, leveraging technical tools and platforms provided b y the company
Co-develop and maintain a portfolio of physical merchandise (POS tools, BOA gear etc) to support the relevant
programs and initiatives
Handle all aspects of our retail /e-tail partnerships including the definition, establishment and execution of any formal agreements
Own the operational planning and execution of all retail, brand partner and BOA employee retail education and engagement activities, leveraging internal experts as well as a network of freelance technical reps to support your personal on-ground efforts
Ensure maximum impact and efficiency of the overall retail marketing program through clearly established KPIs and a regular reporting and review framework
Own a rolling three‑year retail education roadmap aligned with Marketing, Product and Commercial goals
Lead annual budget planning for all training and advocacy programs
Required Qualifications
< li>An active BOA user, or interest/participation in a number of sports within BOA’s core product focuses (Snowsports, Cycling, Trailrunning, Mountaineering …)A deep passion for technical products and their story (market opportunity, research, design, testing and validation, end-user benefit etc)
Tertiary education (Bachelor’s degree in Marketing, Communications or Sales or similar) OR several years of experience working on the floor, or representing brands in a retail/e-tail environment selling soft/hard goods. Preferably in the sporting goods industry
Experience in the creation of educational material and the training of staff
A data driven mindset with the ability to spot trends/themes and disseminate insights
Driven, highly organised, flexible and hands-on
Ability to build relationships and collaborate effectively with diverse constituants
An open personality, comfortable with interacting and presenting to different audiences
A willingness to travel approximately 25%
Flexibility to accommodate occasional evening / weekend work to attend trainings and events
Fluent in German and English; a third European language would be highly appreciated
We Offer
Challenging tasks in a successful and innovative company based in the beautiful lake area of Salzkammergut
A welcoming working environment in a committed and international team of employees
Learning and development opportunities
Flexible working hours
Amazing company activities and events
Lease a bike program
Competitive compensation package
Legal Statement
For legal reasons, we are obliged to point out the minimum salary for this position according to the collective agreement, which is from 2303.- EUR gross per month. However, our attractive salary packages are based on curre nt market salaries and are therefore significantly above the stated minimum salary, depending on your experience and skills.
Please note this job description is not designed to include every duty or responsibility that the employee may be asked to perform. Management may assign or reassign duties and responsibilities at any time.
EEO Statement:
Caring for each other and the community are part of our core values. We are dedicated to creating more access and opportunity within the outdoor and professional industries. We are proud to be an equal employment opportunity workplace that focuses on inclusion and creates employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. If you think you meet most of the qualifications listed for the role you are interested in, we actively encourage you to apply.