Job Description
With a strong expertise in marketing and consumer engagement, you contribute to the growth of an innovative brand in the running and outdoor industry. As a Shopper Activation Specialist at Salomon, you enhance brand visibility, create impactful consumer experiences, and drive sell-through with our strategic partners in Germany.
Your main goal :
Enhance consumer experience, brand visibility and sell-through at point of sale together with premium partners, local key opinion leaders and our retail stores with a focus in our epicenters.
Your missions :
- Customer Engagement: Collaborate with sales and customer teams to develop strong sell-through solutions that are inline with joint customer plans
- Drive Sell-Through: Deliver key activations at POS supporting relevant campaigns at relevant wholesale partner and our own stores
- Shine Instore: Support of trade marketing plan to highlight/master brand presence instore
- Retail Initiatives: Coordinate store openings, promotional actions, and visual merchandising programs.
- Event / Activation: plan, execute and report consumer-facing events (programs) with focus in epicenters
- Performance Tracking: Monitor KPIs, digital ROI, and provide actionable reports to local and EMEA leadership.
- Collaboration / Network: Create, activate, and grow influencing communities in our epicenters. Collaborate with local opinion leaders in key cities to address new consumers
Qualifications
Essential skills & experience
- 1-3 years shopper/trade marketing experience in leading branded consumer goods in FMCG or leading Sporting Goods.
- Experience in working directly with accounts and sports industry experience are a plus
- Relevant education in university and/or business school course work, Bachelor degree in Business with focus on marketing preferred.
Essential competencies
- Understanding of wholesale and own retail business
- Understanding of consumer/shopper behavior
- Budget planning and tracking, vendor management
- Understanding of brand, marketing & shopper concepts
- Understanding and analyzing of trade marketing KPIs
- Foreign languages: Fluent in English, proficiency in German mandatory
- Computer skills: command of Microsoft Office, graphic/ design programs are a plus
- Qualifications :
- Customer Focus : Advocates for the customer even at short-term cost to own company, in the interest of long-term benefit to both. Is a trusted advisor to the customer and is included in strategic-level discussions to enhance customer’s own offering
- Communication : Recognised as an exceptional communicator who can tell stories and messages to a high regard. Operates with high integrity and can adapt voice, style and tone to any audience across multiple channels
- Collaboration : Creates new collaboration “networks” to achieve goals. Recognizes sources of conflict and acts to resolve them to get to win-win outcomes
Additional Information
Permanent contract, Full Time
Job located in Garching, Germany
Driving licence – You will be asked to travel around Germany to meet with our key account and premium partners