Head of Ecommerce APAC

Date posted:
Company: On
Location: Shanghai (Shanghai), N/A
Job Type: Full-Time

At a Glance:

Leading one of our fastest-growing regions, as the Head of E-Commerce APAC you will drive our ambitious E-Commerce strategic objectives in partnership with the Global DTC & Regional APAC teams to unlock the next phase of growth for Asia Pacific. You will apply a localized lens to our E-Commerce growth engines to benchmark against best in class experiences, identify unique opportunities, and remove friction along the customer path.  

Your Team:

As you might expect from a sportswear brand, the E-Commerce team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed – what else?

Your Mission:

  • Own the end-to-end customer journey and define a roadmap that optimizes the APAC growth levers across all digital channels (from new user acquisition, to on-site activation, retention and referral), working cross-functionally to implement it
  • Own the APAC P&L (Greater China, Japan, Australia as key markets), ensuring a profitable bottom line is reached alongside hyper-growth, meeting ambitious new user acquisition and customer retention targets with healthy ROI.
  • Drive strategy and positioning across all digital channels (own and marketplaces) to achieve our mission of efficient yet durable growth 
  • Drive omni-channel DTC strategy and execution alongside key functional partners to activate smooth customer journey between online and offline experiences
  • Pilot growth blueprints within the digital sandbox, with constant tests and iterations into onsite hacks, acquisition or retention tactics, new channel exploration, product builds, and more.
  • Build and lead a digital marketing team in Shanghai, Yokohama, and Melbourne, which operates with close ties to global functional streams and activates local initiatives within digital channels
  • Own the regional product lifecycle and product forecasts, from Go-to-Market launches to end of life, ensuring healthy inventory levels and positioning, with close collaboration with Demand Planning and Visual E-Merchandising. 
  • Maintain a constant pulse into customer happiness with ongoing alignment between the regional customer service team across the region, warehouse & logistics team, and the global DTC team in Zurich to eliminate friction points and elevate the customer experience.

Your Story:

  • 5-10 years of relevant work experience in high-growth digital environments. Strong preference for relevant experience in both the China landscape (Wechat, Tmall, JD) and global DTC platforms
  • You are highly analytical with strong knowledge of digital KPIs and expertise in deriving growth strategies from data insights
  • You have an entrepreneurial growth mindset, eager to challenge the status quo with an appetite for relentless optimization and experimentation. A growth hacker at heart.
  • You are able to seamlessly move between forward thinking and tactical implementation
  • You have proven experience shaping high-level strategies and working through many cross-functional teams across time zones to meet objectives. You have stellar communication and collaboration skills, but love to also get your hands dirty and do heavy lifting yourself
  • You have proven experience managing effective digital marketing programs across the purchase funnel. Ideally you have managed acquisition teams and fully know this engine.

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!



On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.