EMEA Sports Marketing Manager – Tour & Promotions (m/f/d)

Date posted:
Company: Wilson new
Location: London (England), N/A
Job Type: Full-Time

POSITION TITLE:        EMEA Sports Marketing Manager – Tour & Promotions (m/f/d)

LOCATION:                  London/UK or Munich/Germany or Barcelona/Spain


The EMEA Sports Marketing Manager – Tour & Promotions is responsible for managing the touring professionals & developing and supporting key partnerships with Academies, Tournaments, Federations/Associations within EMEA.  Working with the country sports marketing teams, sales teams and distributors within each country you will provide training, guidance and influence the local strategic direction to ensure we are developing relationships at a country level with Academies, Tournaments, Federations/Associations. You will work with Agents/Managers/Coaches to ensure we provide best in class service and superior relationship management to the Tour Team.


  • Utilize your experience, network and knowledge working with Academies, Tournaments, Federations/Associations to train and develop country sports marketing teams, sales teams & distributors in each country to identify and build commercially valuable partnerships at a country level.
  • Provide strategic input to Marketing leadership regionally & globally and country sports marketing teams, sales teams & distributors on promotional strategies.
  • Proactively network to ensure we are a considered commercial partner for Academies, Tournaments, Federations/Associations when contracts are up for negotiation in EMEA.
  • Working cross functionally with our Commercial team you will develop and align KPI’s behind our strategic business initiatives.
  • Working with the Sports Marketing Manager – Grass roots, ensure a strong development plan for players moving through the Tour rankings with clear internal and external communication.
  • Responsible for International contract negotiations, relationship with the players and communication with players representatives.
  • Manage all aspects of day-to-day contact with Tour players and their representatives ensuring best in class service levels are defined and met.
  • Support the management of onsite players operations and product distribution at Grand Slams.
  • Demand Planning and Order Management for players equipment where required.
  • Work together with the Pro Lab team to implement equipment and player service strategies that set Wilson ahead of the competition.
  • Plan and manage endorsements and equipment budgets for EMEA Tour players in line with Wilson fiscal planning cycles.
  • Monitor all financial operations related to Tour players for EMEA: payments, accruals & interplants.
  • Manage and direct the Soft Goods Tour strategy for the EMEA.
  • Execute successful signing of new Tour players and prospects to apparel & footwear contracts.
  • Work cross functionally, regionally, and globally, leveraging players to build brand Wilson.
  • Ensure players align with Wilson purpose, vision, and values.
  • Balance performance and marketability within the overall roster of players.
  • Build strong mutually beneficial brand building partnerships between Wilson and players through a variety of Marketing initiatives including content shoots, appearances, and activations.
  • Monitor competitors in the space and share relevant learnings to the team.


  • Fluent in Oral and Written English. Spanish or French preferred.SAP knowledge beneficial.
  • People oriented – Proven experience in helping people and finding it rewarding to solve people’s problems; proactively using that experience to make the whole service better.
  • Problem Solver – Ability to work under pressure and ton deadlines.
  • Ability to coordinate cross functionally – You like working hard and thrive on the excitement of a goal-oriented team.
  • Ability to travel Internationally a must (up 75 days a year).


  • 5+ years of relevant experience in Tennis – Played to competitive level and or relevant coaching qualifications.
  • Bachelor’s degree in marketing, sports science or management beneficial.
  • Community engagement/building experience preferred.
  • Familiar with social media platforms and content production preferred.


  • Generous staff discounts across Amer brand portfolio.
  • Company pension scheme.
  • An interesting role in a challenging industry.
  • Professional development opportunities.
  • The opportunity for independent and self-reliant work.
  • A friendly and vibrant working environment in a dynamic and international team.

Please submit your application online. When making the application, please state your salary expectation related to this role.