Marketing Lead Germany

Date posted:
Company: On
Location: Berlin (BE), N/A
Job Type: Full-Time

At a Glance:

We are looking for a strategic, entrepreneurial and dynamic marketer to take On to the next phase in Germany. You will partner closely with the local country team and Head of Marketing Central Europe to craft and deliver the long term brand and marketing plan, authentically bringing to life On`s mission and shape the future of run culture in Germany. This role reports to the Head of Marketing Central Europe and is based in Berlin, with some travel required in line with business needs.

Your Team:

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

We’re big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.

Your Mission:

  • Be the brand voice, market and consumer expert for Germany

  • Lead and inspire the German marketing team behind a single vision, foster an inclusive team culture as part of the wider European Team

  • Ensure On`s brand and story is consistently communicated across all channels and aligned with internal Marketing strategies

  • Craft and deliver against a unique consumer centric German marketing plan that energises the brand, captures new audiences and builds brand equity 

  • Partner with Brand Comms to continuously find new ways to reach and position On as an innovation driven Performance Running brand with key growth audiences 

  • End to end accountability of the local extension of global GTM, brand, and product campaigns for the German market 

  • Plan and manage the local marketing budget and track ROI

  • Effectively collaborate with internal partners and department heads to align marketing efforts with company strategy and goals

Your Story:

  • At least 5 years in a progressive, multi-channel dynamic brand marketing roles

  • At least 3 years of experience in a leadership role and demonstrated skills in establishing and leading diverse high performing teams

  • Strategic mindset accompanying an innovative and creative personality with a strong business acumen

  • You are an expert in brand development, brand strategy and brand direction

  • You are hands-on, you make things happen and you are able to deliver end to end 

  • Understanding of brand storytelling and how to bring this to life

  • A true team player, you understand and respect the importance of collaboration and compromise

  • A real linguist, you're as confident speaking and writing in German as you are in English

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!


On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.