CRM Lead China

Date posted:
Company: On
Location: Shanghai (Shanghai), N/A
Job Type: Full-Time

At a Glance:

We are excited to offer the position ofCRM Lead China to an entrepreneurial member of our growing China team. On is a fast running brand globally.Our success is based on the exclusive collaboration with the best sports stores and a premium service concept. On wants to inspire runners all over APAC. As a Swiss company On acts faster, is more customized, and more creative than conventional brands.

Your Team:

As you might expect from a sports brand with running at its core, the APAC team at On is a fast-paced place to be. You will be part of the China E-comm team and co-working with a group of highly motivated individuals.This role is based in Shanghai, China

Your Mission:

  • Support CRM strategy: Responsible for building out local CRM strategy & loyalty program for Chinese consumers: support build around customer lifecycle journey  from lead generation to first time buyer and nurturing to repeat into loyalty
  • Define and adapt customer segmentation strategy: Build a deep understanding of our consumers and build strategy around how to optimize communication for our customer groups
  • Track performance and KPIs, reporting and analysis: devise proper CRM KPIs across channels, monitor key CRM KPI/data tracking to find in-depth insights and provide analysis; work closely with retail team to ensure program launch and keep tracking on regular basis; provide regular CRM reports and analysis
  • Design customer experience and monitor execution across own channels: Design omni channel customer experience and corresponding CRM programs per different customer segment/channel. Source and develop necessary CRM tools and materials. Create customer communication journeys to support our EC strategies and business goals. Work closely with cross functional teams like marketing, retail, community leads, etc to develop monthly out-reach calendar to build brand member awareness, to be executed/rolled out in different touch points
  • Actively involving in online engagement with customers: support to optimize On Run Club especially the UGC content part (collaborating with marketing), assist to fully leverage existing contents in own online channels; implement and integrate client engagement plan on E-commerce platforms to recruit, reward and retain
  • Work closely with internal and external partners assist to develop and operate wecom and CRM miniprograms (appointment, client360, task, stock check etc.) to support business growth for all channels, with priority on own retail/wcmp/website; build omnichannel digital customer experiences centered around Tencent ecosystem, collaborate with cross function teams to collect wecom related needs and feedbacks to help optimize wecom functions

Your Story:

  • A strong understanding of various social platforms and digital CRM tools, especially wechat channel /tencent ecosystem, wecom experience CRM (especially digital and social CRM) experience, omnichannel digital experience is preferred
  • Familiar with cutting-edge trend of DTC digital application
  • Preferred 3-5 year background in Sports, fashion, or luxury industry
  • A strong understanding of the marketing technology ecosystem and a good grasp of what role each piece of technology plays
  • Proven experience in segmentation and audience targeting, analysing large sets of user data and the ability to turn findings into meaningful actionable insights
  • A strong desire to innovate and contribute to the success of On and comfortable to work in a fast-paced, high performance environment with multiple projects at one time
  • You have exceptional collaboration and relationship-building skills working effectively across functional teams with digital marketeers, growth teams, designers, engineers, data scientists and content editors both internally and externally

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!



On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.