To replace a maternity leave, we are looking for a temporary Global Marketing Manager for the Aqualung brand. This position will be based in Sophia Antipolis area, France, and will report to the Global Dive Marketing Director.
Main role & responsibilities
· Implement the new brand vision and mission through every touchpoint
· Monitor, measure, and manage brand equity / strength
· Be the “voice of consumers” in the team through ongoing consumer understanding
· Grow the brand awareness and equity globally, ahead of competition
· Create engaging and exciting brand content, social media, relationship with our ambassadors and PR
· Prepare and execute products launches both with customers and consumers
· Set up a clear plan of actions using all marketing levers (Social media, PR, Trade etc…) to connect in the most efficient way with targeted consumers, together with the regional marketing teams
· Work closely with sales teams in E-Commerce, D2C and traditional retail
Education and Experience
Ø The candidate needs both to be able to set the strategic path, define a 360 plan and make it happen across all channels in the marketplace.
· Bachelor’s Degree required preferably in business administration
· Minimum 3 years related marketing management and international experience in sporting goods industry and/or consumer products
· Experience with large multi-door retailers
· Experience in digital marketing, particularly social media
· Experience working with sponsored athletes or ambassadors and effective use of promoting them
· Work with diverse teams and coordinate requirements for implementation and completion
· Adapt, cope with change, make decisions and perform comfortably with risk and uncertainty
· Think strategically, synthesize the most complex data and develop innovative solutions within an entrepreneurial environment
· Deliver excellent organizational skills, verbal and written communication skills