Senior Allocator DTC & Digital – Packs EMEA

Date posted:
Company: VF Corporation
Location: Antwerp (Flanders), N/A
Job Type: Full-Time

Packs EMEA (Kipling, Eastpak, Jansport) is looking for an exceptional Senior Allocator DTC & Digital to join our Planning & Allocation team based in Antwerp, Belgium.

Let’s talk about the role!

As Senior Allocator DTC & Digital Packs you will be responsible for managing the stock levels of our off- & online DTC Channels.

You will lead the full in-store product lifecycle from launch till end of season sale in all our channels: Outlets, Concessions, our own Brands’ websites, and Digital partners like Zalando. You will make sure that all these channels are equipped with the right stock, during every step of the in-store product lifecycle. You will be working closely together with the Field Operations and Ecommerce teams to maximize the sales and margin, sell through and bottom-line profitability following the Packs Brands’ direction and vision (Kipling, Eastpak and Jansport). In our Planning & Allocation team, you will lead 3 allocation team members and you will partner closely with the Senior Planner DTC & Digital.

How You Will Make a Difference

  • Making sure that all our channels are equipped with the right assortment at the right time.

  • Updating and analyzing KPI’s like stock in store, business sell out and sell-throughs to get the most efficient stock allocation, both Top-Down, as Bottom-up. Inventory efficiency is key.

  • Driving problem solving for stock related issues and shipments.

  • Making sure that all promotional activities, featured in marketing and sales calendars, are supported from a stock perspective.

  • Collaborating closely with people in the field, by sharing analysis and insights.

  • Leading the development of 3 allocation team members, who will support you to get the right product at the right location at the right time.

Skills for Success

To succeed as a Senior Allocator DTC, you will respond quickly to our changing retail environment and store needs, with:

  • 3-5 years experience in retail allocation, order management, analytics or related fields

  • A strong knowledge of Microsoft Office Products, above all Excel. Access and Power BI are a big plus.

  • Excellent communication skills, to partner with all different stakeholders.

  • A superior eye for details, as in Retail it’s all about the detail.

  • The ability to assess facts/results and make appropriate business decisions. KPI analysis will be key

  • Prior knowledge of SAP is a plus

  • A customer focused mindset

  • Excellent time management and prioritizing skills. Flexibility will be key

  • The ability to lead & motivate people

  • A formal education and subsequent University Bachelor or Master’s degree in Economics are nice to have, but we are most interested in your total experience and professional achievements

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do

  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization

  • On site gym offering health and well-being initiatives

  • A discount card with 50% on all VF brands

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

Free to Be, Inclusion & Diversity


As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you! Apply visit,,, or follow us on our LinkedIn and Instagram pages, see you there!