Marketing Lead Paris

Date posted:
Company: On
Location: Paris (IDF), N/A
Job Type: Full-Time

At a Glance:

This role is a unique opportunity to lead the brand and marketing in Paris – creating energy and heat with activation that fuses performance with fashion and translates our Running and Outdoor roots in a way culturally relevant to a wider audience. Connecting with communities, driving brand awareness, excitement,  demand and ultimately shaping the future of run culture in the city. You will play a key role in developing and delivering our Paris 2024 plan – positioning the brand at the heart of the running community and creating a lasting legacy.

Your Team:

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We sometimes sit at desks, but our inner-explorers mean we are constantly seeking fresh ways to connect and engage with communities. If you’re bursting with original ideas, with the strategic mindset to back them up and the skills, and drive to see them realized, this is the team for you.

Your Mission:

  • Collaborate with the Local and Regional Marketing and Sales teams to develop the go-to-market plan and Paris Key City strategic plan.

  • Execute consumer marketing initiatives within the City – aligning with the Pan-EU strategy across Performance Running, Performance All Day and Performance Outdoor verticals.

  • Drive brand awareness – work closely with new and existing partners to deliver the best in class partner campaigns and initiatives

  • Bring to life our brand mission through a locally relevant lens – igniting the human spirit through movement – staying true to our brand DNA and running culture. 

  • Establish authentic brand partnerships and relationships to ensure the brand is authentically connected, and positioned within the city.

  • Entice the consumer via a deep affinity with the local culture and community in Paris, providing relevant insights and trends to the business

Your Story:

  • You have 5 years of experience in a brand focused marketing role – either within agency or in-house

  • You know the city of Paris inside and out – you are well connected with a holistic consumer understanding of the city.

  • You bring a mix of brand marketing skills across brand development, brand strategy, brand direction, and brand storytelling.

  • You have experience building and executing trend relevant and consumer centric go-to-market strategies

  • You have a close affinity with running and sports communities within the city

  • You are familiar with the lifestyle fashion world, are business development savvy, and understand the cultural impact fashion has on communities.

  • You are a strong communicator and relationship builder – working as part of a cross-functional team.

  • You have project management expertise that enables you to drive campaigns, product drops and activations within the city.

  • You are fluent in French and English

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.