Date posted:
Company: Salomon
Location: Innsbruck (Tyrol), N/A
Job Type: Full-Time

Job Description

Reporting directly to the Market Manager SoftGoods, our future Area Sales Manager W/M will be :

  • Driving sales, promoting the brand and the Apparel & Accessories division to achieve significant sales targets (sell-in & sell through) and ensuring an exceptional consumer experience at his / her assigned accounts and OMNI channel touchpoints.
  • Building partnerships with key specialty retailers (Alps area focus) within his / her area by developing joint plans to serve the consumer that benefit both Salomon and the retailer.
  • Negotiating the space, managing the planned assortment creation and ensuring a qualitative execution of the Salomon controlled spaces. Implementing & executing a solid sell through program for each store based on instore excellence, consumer activation & sell through data management.
  • As the category expert in the country/cluster, the Apparel Sales Expert will focus on the execution of the sell through plan with his/her Apparel retailers and he/she is the critical point of contact for the marketing team regarding the Apparel category.

Main activities : 

Sales & Distribution : 30%

  • Achieve the seasonal sales and distribution targets in the defined territory/area with his/her selected customers
  • Develop a seasonal execution plan to drive Salomon brand guidelines, strategies and priorities
  • Builds, presents and coordinates seasonal Joint Business/ Marketing plans with assigned Retailers (Alps Focus) that deliver on strategic objectives of Salomon and maximizes consumer preference and brand experience.
  • Meet the seasonal objectives in sales and distribution
  • Identify territory sales and distribution opportunities
  • Take care of all the customer related topics – sales and accounting aspects
  • Negotiate the Salomon Branded Space, ensure product sufficiency/efficiency and manage retail KPI (Sales & profitability/sqm)

Sell Thru & Consumer experience : 70%

  • Increase and maximize Salomon in-store brand visibility and image thru defined product assortments, visual merchandising and seasonal key story (best in class consumer experience)
  • Ensure a high level of product expertise and brand knowledge (Shop Pro Training) for store employees.
  • Manage and executes local consumer activations / events.
  • Manage the sell through data in order to accelerate the stock rotation and maximize the consumer satisfaction.
  • Coordinate a seamless sell-thru execution, utilizing internal resources (shopper, customer service, IMM)
  • Support the instore execution & sell thru plan of some physical Key accounts & strategic Apparel retailers
  • Drive the sell through culture in the organization


  • Develop and maintain great working relationships with key stakeholder in each account
  • Develop and maintain close cooperation with Salomon internal community (Aear Sales Managers / Key Account Managers / IMM…)
  • Support the KA Team to ensure a solid sell through plan with some of the Key Account (training, VM guidelines, activations)
  • Support the marketing Team to ensure an high level of local expertise on the Apparel category.


  • Prepare and review customer performance report on seasonal basis (pictures, sell thru data…)
  • Analyze and report competitor distribution, in-store presence and offer
  • Complete all reports and records required and submit on a timely basis
  • Share best practice across sales and marketing team
  • Share some seasonal feedbacks with the product development team




    • Needed Work Experience: 
      • At least 5 years of experience in sales with a strong Apparel expertise.
      • An experience in the retail environment would be also appreciated (Area Manager, Store Manager, Buyer of Seller)
      • Any other experience in the Sports and Outdoor Industry will be welcomed
    • Education: High school level education minimum
    • Foreign Language(s): 
      • German native or bilingual skills are mandatory
      • English fluent skills are mandatory
      • French & Italian are a plus
    • IT Skills: 
      • Comfortable with Microsoft office – particularly Excel
      • Experience of Sales Tools (sales portal, B2B, SFA)
      • Aptitude for learning new computer tools
    • Specific Transversal Skills: 
      • Consumer & sell thru focus
      • Good knowledge of the Apparel business
      • Sales Expertise
      • Negotiation, solution-selling & space management
      • Managing objections
      • Customer value orientation
      • Retail Maths & analytical skills
      • Business Acumen
      • Strong Communication & Presentation skills
      • Digital Skills
      • Good knowledge of IT systems
      • Relationship-building & interpersonal skills
      • High passion for Sports especially Outdoor sports
    • Other transversal skills :
      • Output orientation: Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back in order to improve the results. Be proactive, assert themselves when making decisions.
      • Sense of customer service: Understand and integrate the needs of internal/external clients, in order to respond adequately in line with the interest of the company.
      • Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency.
      • Ability to lead and/or support the change: Encourage, bring about and manage the change. Be able to question themselves and adjust their behavior and methods (if necessary) to achieve the expected results
      • Creativity and innovation: Explore, make new ideas come to life, striving ceaselessly to improve. Be creative in order to fall within innovation projects regardless of their level of responsibility
      • Professional commitment: Demonstrate passion and personal investment in order to develop our brands and products
      • Integrity and trust: Respect corporate values and the duty of confidentiality
      • Detail the strategic vision: Communicate, give meaning, and anticipate the development of their activities.


    Additional Information

    Permanent Contract, Full Time

    Job based in Innsbruck, AUSTRIA