Manager, Brand Marketing EMEA – Kipling

Date posted:
Company: VF Corporation
Location: Antwerp (Flanders), N/A
Job Type: Full-Time

Kipling is looking for an experienced Brand Marketing Manager EMEA with a pioneering mindset to join our Marketing team based in Antwerp, Belgium

At Kipling we are on a mission. To live a vibrant and colourful life, go to places we’ve never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission and influences everything we do.  At Kipling we empower you to go your own way. Diversity makes us stronger and at Kipling we do believe your story matters, this is why we welcome all backgrounds.

We lighten your step, powering your curiosity to go your own way. #LiveLight

Let’s talk about the role!     

You as Kipling Brand Marketing Manager EMEA will help raising our Kipling Brand awareness in the EMEA region. As our ‘brand guardian’ you will be responsible for implementing and activating the seasonal marketing stories, overseeing, and leading all Brand projects from design to execution. Next to ensuring an on-brand implementation you`ll be responsible to work with the wider marketing team for implementing the right content and stories according to the calendar based on the global direction. 
 

Reporting into the Sr. Brand & Marketing Manager EMEA/Global. You’ll work closely with the Global team as one, across all levels and departments of our organization. Your main internal stakeholders are: our Field Sales teams (concessions outlet) the Digital Sales team (Kipling.com & digital key accounts) as well as International Sales (distributors in EMEA) and you’ll work closely with them to ensure brand execution in all consumer touch points.

How You Will Make a Difference

You will achieve this by:

  • Leading the Kipling EMEA Seasonal Calendar and implementation

  • Delivering seasonal sales preview events (international GTM sales conference)

  • Leading the trade marketing structure to deliver innovative and engaging trade tools to help support the success of the sales campaign. You will:

    • Create the trade toolkit for the season,

    • Be the point of contact for all trade (offline and online) projects,

    • Identify new opportunities for B2B marketing to inspire and support the sales teams,
       

  • Driving the seasonal consumer campaigns – working with global creative team to deliver 360 concepts at Sales previews to full 360 omni-channel consumer campaigns to market. You will:

    • Work with the broader marketing teams (Digital and Brand) to implement the seasonal marketing calendar,

    • Track progress of campaign creation, keeping budget and ensuring on timely delivery and implementation,

    • Working with the different channel teams to present the final GTM and driving the roll out plans,

  • Driving communications – Lead the global PR briefing, working with external PR partners to deliver impressive brand awareness. You will:

    • Develop PR seasonal frameworks & briefings based on key brand & product attributes. Create PR calendar & tactics around seasonal initiatives product, collaborations & purpose stories,

    • Work with PR agency to pitch PR moments and outcome,

    • Collate regional PR reports to present overview of PR effectiveness across key markets,

Skills for Success

To succeed as Kipling Brand Marketing Manager EMEA you need to be a digital-savvy, strong communicator and project manager comfortable to navigate all levels within the organization.

As a digital marketing champion, you have a great understanding of digital marketing KPI’s and you`re able to build media frameworks to drive media planning agency & reinforce collaboration with e-com teams.

You should be a highly motivated self-starter with:

  • Apparel, fashion, accessories Industry`s knowledge

  • A fashion network for PR purposes

  • All-round marketing skills and digital acumen

  • A creative eye with an attention to details

  • Interest in the latest trends and brand awareness competences

  • Highly Organizational project management skills yet capable to navigate a fluid set up

A formal education and subsequent University Bachelor or master’s degree in Marketing or Communications are nice to have, but we are most interested in your total experience and professional achievements.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do

  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization

  • On site gym offering health and well-being initiatives

  • A discount card with 50% on all VF brands
     

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you! Apply visit vfc.com, kipling.com or follow us on our LinkedIn and Instagram pages, see you there!