Product Marketing Specialist Alpine & Touring Boots (m/f/d)

Date posted:
Company: Atomic
Location: Altenmarkt im Pongau (Salzburg), N/A
Job Type: Full-Time

Atomic is seeking a highly motivated, passionate Product Marketing Specialist for Alpine & Touring Boots to join our Product Marketing team in Altenmarkt. You will form a key part of the Atomic Global Marketing team and will report to the Head of Product Marketing. The Product Marketing Specialist`s role is responsible for implementing the product marketing strategy in accordance with the wider brand strategy, creating all product related marketing content for alpine & touring boots and supporting the product campaign development. The ideal candidate will have a demonstrated ability to create effective product marketing assets and will combine a strong sense of individual ownership with the ability to work effectively as part of a team. This role combines both creative thinking and executional components.


  • Develop a close working relationship with the BU Boots and set the terms for an effective internal collaboration with the Product Development team
  • Own the development of all product related communication for alpine & touring boots and deliver educational and inspirational content and assets
  • Support the product campaign development and contribute to the marketing plan
  • Deliver all copy, e.g. for product texts (English and German), with the support of external copywriters, on time and in budget
  • Set up and align the Product Marketing content in our data management tool PIM
  • Support product related content production – pre-production (product shot lists, perfect setups, support product photography) & post-production (e.g. product videos)
  • Deliver the catalog content (for print and digital versions)
  • Deliver training tools and content
  • Support website, packaging and in-store tool content creation
  • Own the product and technology naming process including all necessary legal checks


  • Bachelor’s or master’s degree in marketing or a related field
  • A minimum of 3+ years working experience in marketing communications and experience in the Outdoor industry would be beneficial
  • Passionate about outdoor sports, including a deep understanding of product concepts, innovations, competitor activities and consumer behavior within the winter and outdoor sports industry
  • Strong knowledge of state-of-the-art marketing tools and distribution channels with a substantiated understanding of a fully integrated marketing mix for sell-in, sell-through and sell-out
  • Copywriting capabilities in American English and German for developing relevant content and emotive stories (in collaboration with professional copywriters)
  • Basic knowledge in content production (photography and video productions)
  • Demonstrated ability to effectively manage multiple projects including the ability to work with a pro-active work attitude
  • Precise attention to detail while meeting deadlines and delivering quality results
  • Strong interpersonal skills, the ability to work effectively with people of all levels and within different marketing divisions and business units
  • Microsoft Office and favorably Adobe Creative software skills
  • High-level English and German language skills (oral and written)
  • Active practice of the sports: skiing / ski touring


  • A varied, demanding and self-responsible activity in the sports industry
  • Comprehensive development and training opportunities
  • Flexible working hours and home office possibility
  • Attractive social and employee benefits
  • Canteen on site

Compensation for this position is subject to the collective agreement for employees in the wood processing industry. Depending on your personal qualifications and vocational experience, we offer an appropriate payment in excess thereof for this highly responsible activity and opportunities for development in a globally active group of companies.

If the scope of these responsibilities meets your expectations, please be welcome to apply online with all usual application documents.