Digital Commerce Director EMEA

Date posted:
Company: VF Corporation
Location: Antwerp (Flanders), N/A
Job Type: Full-Time

VF Packs EMEA is looking for an outstanding Digital Commerce Director to lead Eastpak, Kipling and JanSport Digital team in Antwerp, Belgium. 

Let’s talk about the role!     

The role is responsible for leading the strategic development and sales growth of Packs Brand's websites and digital strategic accounts. You will understand the intersection between content, commerce and community and will have a demonstrated ability to set and deliver on a strategy for a business in rapid-growth.

How You Will Make a Difference

You will manage a team of 30 people with 5 direct reports and expect you to deliver unbeatable results whilst also fulfilling the following aspects of the role:   

  • Create and develop Digital strategies aligned to the Marketing input, to fulfil EMEA market needs, ensuring global consistency and local relevancy.

  • Manage and execute overall Digital strategies, tactics, campaigns, tools and initiatives across all devices to grow revenue / gross margin / operating income, enhance consumer experience, drive traffic and increase conversion.

  • Drive collaboration between Marketing, e-Commerce, Retail, Sales, Product and incorporate feedback to address market needs and improve Go To Market integration and execution.

  • Manage and execute digital marketing strategies, tactics, campaigns, tools, content and initiatives to fuel demand, raise brand awareness / engagement, drive traffic and increase conversion.

  • Manage and own digital marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget monthly to ensure compliance with company approved numbers.

  • Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy.

  • Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns.

  • Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing.

  • Manage all aspects of web analytics related to Digital and communicate relevant information to team members, executive leadership and cross-functional partners.

  • Steer and collaborate on the foundation of Omni-channel capabilities across all channels defining KPI’s and winning strategies for both our internal and our external customers.

  • Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into Digital projects

  • Lead, coach and develop a cohesive team of internal and external personnel to effectively develop Digital solutions

Skills for Success

As ideal candidate you have a great experience in leading and growing Omni-Channel organization and managing eCommerce and DTC marketing P&L for a brand/pure-play online business or multi-channel retailer.

  • You will be a senior level digital professional with a demonstrable track record of achievement in management of budgets, developing relationships with third party vendors, team building and development, implementing digital marketing campaigns and influencing product merchandising buying / planning.

  • You will have relevant experience in a digital sales role managing digital businesses including e-commerce marketing as well as managing a team.

  • You will hold deep understanding of the market with a passion for the lifestyle it represents.

  • You are commercially and data-driven with an analytical & ROI-focused approach to decision making.

  • You have strong leadership and people management experience with exceptional Influencing and stakeholder management skills

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do

  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization

  • On site gym offering health and well-being initiatives

  • A discount card with 50% on all VF brands

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.