Marketing Lead UK & Ireland

Date posted:
Company: On
Location: London (England), N/A
Job Type: Full-Time

At a Glance:

We are looking for a strategic, entrepreneurial and dynamic marketer to lead the marketing agenda in the UK & Ireland. You will work very closely with the local Sales Team and Head of Marketing Western Europe to craft and deliver the market brand and marketing plan whilst aligning to Global/Regional strategy. This is a unique and exciting opportunity to work for a dynamic and leading performance brand – helping build brand awareness and drive growth across the country. Flexible working between London studio and home.

Your Team:

As you might expect from a sports brand, the Marketing team at On is a fast-paced, dynamic, innovation-driven and hands-on place to be. We’re passionate and energized, and this is transmitted through our brand partners and consumer experiences. We extend and bring to life the Global brand narrative in the European market, connecting with new and existing consumers in a locally relevant way. 

Your Mission:

  • Develop the 3 year strategic market plan for UK and IE with country Sales Director
  • Develop, plan and lead a team to execute the UK & Ireland Go-To-Market road map
  • Ensure On`s brand and story is consistently communicated across all channels and aligned with internal Marketing strategies
  • Plan and manage the local marketing budget and track ROI
  • Roll-out and adapt Global campaigns to meet local market needs and deliver a WOW moment  
  • Partner with Head of Marketing Western Europe to execute against the strategic framework for On’s Key City London 
  • Build and deliver Key Account trade marketing plans alongside the Sales Team 
  • Increase brand visibility with key retail partners – elevating omnichannel consumer experience, delivering best in class on and off-line executions with the UK Trade Marketing Specialists
  • Work closely with HQ and our agency to build a strong network in PR, influencers, and ambassadors 
  • Lead and develop UK marketing team with clear vision and team purpose (currently 3 direct reports)
  • Extensive UK travel at times. Flexible working between home and London studio – with an expectation to be in the studio on a weekly basis with your team

Your Story:

  • 5+ years multi-channel dynamic marketing experience with a proven record of brand building
  • Strategic mindset accompanying an innovative and creative personality with a strong business acumen
  • You are hands-on, you make things happen and you are able to deliver end to end 
  • Understanding of brand storytelling and how to bring this to life
  • Strong project management and multi-tasking skills
  • Passion and experience in running or sports industries 
  • Appreciation of good design
  • Team player and can-do attitude
  • Fluency in English

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!


On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.