Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.
We’re in business to save our home planet. Your role will contribute to this mission by supporting the eCommerce insights reporting, measurement, and experimentation execution in EMEA with the aim to strengthen our direct relationships and drive customer retention and engagement.
Onsite Performance & Customer Experience Analysis & Reporting:
• Support the execution of the onsite analytics strategy for eu.patagonia.com that tracks KPIs covering both commercial and mission-oriented initiatives.
• Create ongoing reporting and dashboards to monitor customer experience performance for cross-functional stakeholders.
• Support new implementations of analytics tools, processes and solutions.
• Coordinate projects with our analytics partner in the areas of tag management & analytics, including implementation of new tags and release management.
Experimentation, a/b Testing Planning and Execution:
• Support in identifiying UX / UI enhancement opportunities in order to optimize onsite customer experience through testing and iteration.
• Coordinate testing schedules for initiatives covering onsite content, merchandising, performance marketing and functionality.
• Support reporting of experimentation results to enable informed decision making.
• Stay updated on best practices and emerging technologies.
Project and Campaign Performance Analysis & Reporting:
• Support ad hoc analysis and reporting for project and campaign retrospectives.
• Incorporate tracking considerations and processes into all new development and campaign workflows.
What we’re looking for:
• A love of the outdoors
• A passion for saving our home planet and making a positive impact through your work
• Minimum of 2 years’ work experience in ecommerce, analytics, or a related field
• Digitally savvy and eager to learn new technology solutions and practices in a continuously evolving field
• Strong organizational and time management skills; ability to multitask and balance competing priorities
• High attention to detail and accuracy, with an aptitude for data management and quality audits
• Clear written and spoken communications skills: ability to translate data into digestible and actionable insights for a wide range of stakeholders and audiences
• Problem-solving and solution-oriented attitude
• General knowledge of UX / CX best practices
• Experience and proficiency in analytics / BI tools such as Google Analytics, PowerBI, Tableau
• Experience conducting onsite experiments or a/b tests
• Experience with tag management systems and data layer management (e.g. Tealium)
• Fluent English, other languages are a plus
It’s a plus if you also have the following:
• Experience with GA4
Other important details:
• This is a fixed term full-time vacancy, intended to support the team until approximately the end of April 2023. If you’re successful in the selection process, we will offer you a contract until end of April 2023.
• We have a hybrid work model, working from home for maximum 3 (full-time roles) or 2 (part-time roles) days per week
• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.
Note: Below is only an indicative list and may change at the time an offer of employment is made.
• Events and workshops with environmentalists, change-makers, educators and sports ambassadors
• Taking part in employee-lead groups such as Sports, Internal Communications, Footprint, Pride, Pata Parents and Events, or create your own!
• Ongoing unique learning and development opportunities such as our own programme Earth University and workshops in anti-racism, core sports, among others.
• Possibility to apply for an Environmental Internship (spending time away from your regular job to work for an environmental group, while being paid your regular salary) after one year of employment
• Option to participate in our 1% for the Planet grants council, being trained and empowered to review and make funding decisions on the grant applications from environmental groups.
• We have dog-friendly offices where employees can bring their furry friend to work
• We are an activist company and have policies in place to support employees that want to engage in activism.
• All employees interns and their families have access to our Employee Assistance Programme, designed to provide third party, confidential support on a wide range of topics relating to emotional, behavioral and social challenges
• All employees and interns have access to Unmind, our workplace mental health platform
• Possibility to schedule your work hours flexibly (compensating missed hours during the week) to do volunteer work, care for loved ones, enjoy the outdoors, or spend more time to pursue your passions
• After 1 month of employment, it’s possible to work remotely from another location in EU/EEA, UK or Switzerland for up to 12 weeks per year (pro-rated for less than 1 year)
• Fully paid maternity leave (duration varies by country). After nine months of employment, we offer 12 weeks of partner leave and 12 weeks of adoptive leave. Pro-rated for part-time employees.
• Access to Patagonia discounts and sample sales, as well as discounts at other outdoor and value-aligned companies
• Plus other benefits specific to each region
At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.
Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.
At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.
As we are in business to save our home planet, we can only do this together.
Please make sure that your CV and cover letter are in English.
Disclaimer for recruitment agencies:
Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies