Head of Marketing Central Europe

Date posted:
Company: On
Location: Zürich (ZH), N/A
Job Type: Full-Time

At a Glance:

The Head of Marketing Central Europe (Germany, Austria, and Switzerland) is a pivotal player in delivering On`s European brand and business goals, by bringing their years of hands-on strategic thinking, brand building, and leadership experience to On`s European Team. This role is responsible for bringing to life On`s mission through a performance lens, leading a high-performing team to shape the future of run culture across the region. You will be based in Zurich with some travel in line with business needs.

Your Team:

We’re the friends who show you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

We’re big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.

Your Mission:

  • Lead and inspire the Central Marketing Team behind a single vision, foster an inclusive team culture 

  • Develop and deliver against a seamless consumer-centric Central European Marketing plan, crafting unique initiatives that bring to life On`s mission and purpose

  • Prepare and manages quarterly and annual budgets for the marketing department

  • Ensure On`s brand and story is consistently messaged across all channels and aligned with internal Marketing strategies

  • Identifies opportunities for On to reach new market segments, communities and expands market share 

  • Effectively collaborates with internal partners and department heads to align marketing efforts with company strategy and goals

  • End to end accountability of the local extension of global GTM, brand, and product campaigns for the Central market 

  • Manage, analyze, improve and scale mechanics to drive engagement and ROI across our Central business 

  • Partner with the European and Country market teams to steer, optimise and drive the Central Key Account growth

  • Own the strategic framework for On`s Key City, Berlin

Your Story:

  • 5+ years of experience in a dynamic leadership role and demonstrated skills in establishing and leading diverse high performing teams 

  • 8+ years of proven experience in progressive brand and marketing roles rooted in digital, with high proficiency in partnering with cross-functional teams – sales, product, brand, retail team

  • You are an expert in brand development, brand strategy, and brand direction

  • You are a holistic creative strategic thinker who can think big picture and get stuck into the detail, with the ability to distill an idea to its simplest form and communicate effectively

  • Strategic mindset accompanying an innovative and creative personality with a strong business acumen

  • Ability to stay current and build upon Marketing best practices and trends

  • Innovative entrepreneurial attitude, with a hands-on mentality, focused on driving results

  • You are hands-on, you make things happen and you are able to deliver end to end 

  • Fluency in German and English

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!


On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.