Retail & Trade Marketing Lead

Date posted:
Company: On
Location: Shanghai (Shanghai), N/A
Job Type: Full-Time

At a Glance:

We are looking for a Trade & Retail Marketing Lead to join the China Marketing Team in Shanghai. The goal of this role is to own the in-store GTM, plan and execute offline channel marketing operation support across DTC retail and wholesale. This is a great opportunity for an entrepreneurial, results-oriented marketing professional to help shape, build and support On’s offline commercial presence across China.


Your Team:

As you might expect from a sports brand with running at its core, the China team at On is a fast-paced place to be. You’ll be part of the China Marketing team and co-working with a group of highly motivated individuals but also working closely with On’s global Trade Marketing team. We’re big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.


Your Mission:

  • Strategically develop and execute the in-store GTM roadmap in line with sales and marketing objectives for offline commercial channels.
  • Improve brand presence and campaign execution through trade and retail activation planning, execution and tracking in alignment with marketing priorities.
  • Identify in-store story-telling opportunities with priorities to present brand, technology and products to customers.
  • Collaborate with internal commercial team and external commercial real estate partners and wholesale/specialty partners to identify opportunities and secure marketing resources
  • Work closely with Product VM to adapt creative design for local campaign and project launch
  • Strengthen and support sell-in meetings with strong business mindset


Your Story:

  • At least 5 years of experience in trade marketing and/or retail marketing.
  • Track record in sportwear and/or fashion industry.

  • Strong project management skills – coordinating various tasks and schedules at the same time

  • Strong entrepreneurial spirit and willingness to challenge the obvious.
  • Consumer-centric mindset, forward-thinking and enjoy leveraging consumer insights.
  • Considerable experience with a knowledge of digital activation in retail.

  • Proficient in spoken and written in both Chinese and English.


What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!    



On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.