Marketing Lead BeNe

Date posted:
Company: On
Location: Amsterdam (NH), N/A
Job Type: Full-Time

At a Glance:

We are looking for a strategic, entrepreneurial, and dynamic marketer to lead the marketing agenda in Belgium and Netherlands (BeNe). You will work very closely with the BeNe Sales Team and Head of Marketing Western Europe to craft and deliver the local brand and marketing plan whilst aligning to Global/Regional strategy. This is a unique and exciting opportunity to work for a dynamic and leading performance brand – helping build brand awareness and drive growth across the region. Flexible working between studio and home.

Your Team:

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

We’re big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.

Your Mission:

  • Develop the 3-year strategic market plan for BeNe with the country Sales Director.

  • Lead and develop a wider BeNe team alongside Sales Director with clear vision and purpose – championing the On Spirits and driving the team culture.

  • Ensure On’s brand and story are consistently communicated across all channels and aligned with internal Marketing strategies.

  • Plan and manage the local marketing budget and track ROI.

  • Manage the BeNe Go-To-Market road map – delivering Global launch campaigns to meet local market needs and deliver the WOW moments.

  • Build and deliver Key Account and Vertical Champion trade marketing plans alongside the Sales Team.

  • Increase brand visibility with key retail partners – elevating omnichannel consumer experience, delivering best in class on and off-line executions.

  • Work closely with HQ and agencies / external partners to build a strong network in PR, influencers, and ambassadors.

  • Extensive travel within BeNe at times. Flexible working between home and studio – with an expectation to be in the studio on a weekly basis with BeNe team.

Your Story:

  • 5+ years of multi-channel dynamic marketing experience with a proven record of brand building.

  • Strategic mindset accompanying an innovative and creative personality with strong business acumen.

  • You are hands-on, you make things happen and you are able to deliver end to end.

  • Understanding of brand storytelling and how to bring this to life.

  • Project management experience – Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW.

  • A proven track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations.

  • You like things to run smoothly – and with your organizational skills, they always do. Totally focused, you manage your priorities like a pro.

  • Exceptional written, negotiation, and verbal communication skills with the ability to communicate with all levels of employees, clients, and vendors. Open-minded, respectful, and a great listener, you’re a master at expressing yourself – both verbally and through the written word.

  • Native Dutch speaker, fluent in English.

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!



On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.