E-mail & Retention Marketeer

Date posted:
Company: Mizuno
Location: Rotterdam (ZH), N/A
Job Type: Full-Time

At Mizuno we're looking for an E-mail & Retention Marketeer to join our team.

At Mizuno we’re looking for an E-mail & Retention Marketeer to join our team.

About the job

As our E-mail & Retention Marketeer, you will be part of the Mizuno EMEA E-commerce team. You will be acquiring new customers and reactivating customers. Email marketing is our main retention channel. Last year we launched phase 1 our “Club Mizuno” loyalty program. You will be responsible for our next steps in personalization and marketing automation. You will be working with the E-commerce & Marketing team on marketing campaigns, marketing communication, branding and content.

Key tasks and responsibilities

  • Engage and retain customers of Mizuno through CRM tactics and emails, to drive sales and extend the customer lifecycle.
  • Create and execute retention & email marketing campaigns that fit within the monthly sales targets: developing and sending email, creating reports.
  • Planning of the seasonal launch e-mails, together with Digital Marketing to ensure e-mails are supporting customer brand experience.
  • Setup new e-mail automation flows based on data to become more relevant for our Club Mizuno members.
  • Create automated different engaging campaigns, such as: cross/up sell, abandoned cart/browse, welcome journey, order related email, reactivation, etc.
  • Database management to improve customer segmentation & personalization.
  • Constantly A/B test content and new functionalities to drive measurable improvements.
  • Monitor and analyse e-mail performance and take initiatives to improve performance.
  • Drive and manage weekly, monthly, and quarterly insights for management reports,
  • Work together with the European markets to get the best results.
  • Support the creation of refer friend campaigns.
  • Deliver high quality customer experience.

About you

  • Bachelor or Masters degree in Business, Marketing or E-commerce
  • 3+ years of working experience in similar role
  • Good understanding of email marketing and retention.
  • Analytical skills and able to translate this to commercial actions.
  • Strong interpersonal and communication skills.
  • International experience in retail consumer goods.
  • Knowledge of CRM system, Sales Force Marketing Cloud is preferred.
  • Basic knowledge of HTML and CSS
  • Fluent in English, preferred multilingual.

No EU/EEA visa-support for this role is offered

What we offer

  • A dynamic role within a successful and established international sports brand.
  • A competitive salary and good secondary conditions including a good pension scheme, 25 holidays per year, commuting and working from home allowance
  • Flexible working hours and (partly) working from home.
  • Inspirational office environment with nice facilities such as on-site gym and company football team.
  • Space for talent and personal development.
  • International work environment with ambitious colleagues.
  • Being part of a group of people who are working towards the same goal: grow the brand as big as possible, without losing the high-quality standards and philosophy out of sight!

Apply for the job

Do you want to join our team as our new E-mail & Retention Marketeer? Then we’d love to hear from you!