Trade Marketing Specialist

Date posted:
Company: On
Location: Berlin (BE), N/A
Job Type: Full-Time

At a Glance:

The world’s fastest-growing sports brand is seeking a marketing specialist dedicated to our performance running retailers. Based in Berlin, with frequent travel to our Zürich office, you will serve as the key retail partner in running, bringing our performance running stories and products to the forefront of run speciality across Germany. You will own the complete marketing planning and execution for the German performance running doors and be a key element to On’s “Pacer Program” (our run specialty retailer loyalty program). You work with the German Marketing and Sales Team everyday, and you ensure the seamless executions of all regionally planned retail and trade initiatives.

Your Team:

We’re the friends who show you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

We’re big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.

Your Mission:

  • Your mission is to drive brand awareness and adoption with Germany’s most influential running speciality retailers by creating impactful initiatives designed to root On’s Performance Running DNA. You will elevate On’s performance brand perception and collaboratively drive innovation in the running category with Germany’s top running retailers!

  • You will roll out our newly founded pacer program: POS (offline/online), staff, incentive program, events etc.

  • You will be the go-to person for all running marketing topics and act as the interface between our retail partners and various internal departments at On (i.e. R&D, sales, global trade marketing, global campaigns, events).

  • You will own the retail consumer journey, GTM roadmap, and develop impactful brand experiences in the offline and online.

  • You will strengthen and support seasonal sell-in meetings with strong performance storytelling and deliver honed retailer-specific marketing pitches. 

  • You will ensure that everything we do takes the customer-centric lens, you are forward-looking and leverage consumer insights.

Your Story:

  • You bring 2-3 years experience in retail activation, brand positioning, and events.

  • You are familiar with the running retail industry and understand the challenges, opportunities and needs (multi-channel approach).

  • You have considerable experience with and knowledge of digital activations in retail.

  • You are a self-starter, solution-oriented and have an organized working style that enables you to deliver and execute numerous projects at once in a fast-paced environment.

  • You are design orientated, creative, and have an understanding of what it means to build a brand.

  • You understand the holistic business impact of your contributions, able to understand the “bigger picture”. 

  • You succeed in written and verbal communication and cooperation with many internal stakeholders and customers.

  • German native skills is a must, fluency in English.

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.