Performance-All-Day Marketing Lead EU

Date posted:
Company: On
Location: Zürich (ZH), N/A
Job Type: Full-Time

At a Glance:

This role is a unique opportunity to help craft launch sequencing, product stories, and build excitement with a new range of partners and audiences across Europe on our Performance-All-Day (PAD) vision. As the fastest growing running brand on the planet, we have also seen our shoes, apparel, and accessories transition into streetwear; and we are looking for someone that can drive the strategy in Europe.

Your Team:

We are a team of marketing professionals building the Performance All Day here at On. We combine brand and product management expertise with a strong passion for the most sought after high-end and contemporary high-street fashion trends. Our goal is to introduce a new approach to the lifestyle market.

Your Mission:

  • Develop a Pan-EU strategy for the Performance All Day and execute consumer marketing initiatives – collaborating with the local Marketing Leads to develop the yearly go-to-market plan.

  • Drive brand awareness – work closely with our strategic high-end partners to help deliver the best in class partner campaigns.

  • Cross-functional cooperation with our Retail Innovation, Trade Marketing, Regional Marketing Leads, PR, and Events teams.

  • Act as a lifestyle market expert in order to proactively determine how to best drive customer engagement and business impact across the European market.

  • Manage, analyze, improve, and scale mechanics to drive engagement across our EU lifestyle business.

Your Story:

  • Experience building and executing trend relevant go-to-market strategy in the lifestyle world – you know the European market in and out.

  • Project management expertise to drive campaigns and product drops.

  • Experience managing high-end accounts and partnerships – identifying and selecting collaborators to drive the brand.

  • Proficiency in working with cross-functional groups – product, design, development, retail, sales, marketing teams. 

  • You bring a mix of skills in brand development, brand strategy, brand direction, and product management.

  • You live and breathe the lifestyle fashion world, are business development savvy, and combine it with knowledge on what cultural impact fashion has on communities.

What we offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.