Digital Experience Analyst (f/m/d) – maternity leave cover

Date posted:
Company: Patagonia
Location: Amsterdam (NH), N/A
Job Type: Full-Time

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.


Your role:

We are in business to save our home planet. You’ll be helping us achieve this by driving improvements related to the ecommerce customer experience in Europe with the aim to grow and foster our direct relationships.


Main tasks: 

• Provide onsite performance and customer experience analysis and reporting, by leading the execution of the analytics strategy for, creating ongoing reporting and dashboards, and ensuring data integrity across various sources.

• Identify UX / UI enhancement opportunities and optimize the onsite customer experience through a/b testing strategy development and reporting out on experimentation results. This is in order to support informed decision making for initiatives covering onsite content, merchandising, performance marketing and functionality

• Provide ad hoc analysis and reporting for project and campaign retrospectives, to show the impact of functionality enhancements, content changes, storefront catalog updates and onsite marketing/environmental campaigns that we launch.

• Incorporate tracking considerations and processes into all new development and campaign workflows.

• Work closely with our analytics partner to maintain and enhance our TMS (Tag Management System), including implementation and testing of new tags, updating existing tags in line with compliance and business requirements, and release management.


What we’re looking for:

• A love of the outdoors

• A passion for saving our home planet and making a positive impact through your work

• Experience and proficiency in analytics/BI tools such as Google Analytics (including GA4), PowerBI or Tableau

• Experience in setting up onsite analytics tracking and insights reporting

• Experience conducting onsite experiments or a/b tests

• Experience with tag management systems and data layer management (e.g. Tealium)

• General knowledge of UX / CX best practices

• Strong organizational and time management skills; ability to multitask and balance competing priorities

• High attention to detail and accuracy, with an aptitude for data management and quality audits

• Clear written and spoken communications skills: ability to translate data into digestible and actionable insights for a wide range of stakeholders and audiences

• Problem-solving and solution-oriented attitude

• Fluency in English


It’s a plus if you also have the following:

• Work experience in ecommerce analytics, preferably for an apparel brand

• Fluency in other European languages (German, Italian or French)

• Digitally savvy and eager to learn new technology solutions and practices in a continuously evolving field


Other important details:

• This is a full-time maternity leave cover position based in Amsterdam, intended to support the team for approximately 7-8 months. If you’re successful in the selection process, we will offer you a fixed term contract until the end of January 2023.

• We have a hybrid work model, working from home for maximum 3 days per week.

• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For some roles there will also be a practical assignment, where you can showcase your skills

This is a shorter version of the job description. You can read the full outline of the job here:



Note: Below is only an indicative list and may change at the time an offer of employment is made. 

• Events and workshops with environmentalists, change-makers, educators and sports ambassadors

• Taking part in employee-lead groups such as Sports, Internal Communications, Footprint, Pride, Pata Parents and Events, or create your own!

• Ongoing unique learning and development opportunities such as our own program Earth University and workshops in anti-racism, core sports, among others.

• Possibility to apply for an Environmental Internship (spending time away from your regular job to work for an environmental group, while being paid your regular salary) after one year of employment

• Option to participate in our 1% for the Planet grants council, being trained and empowered to review and make funding decisions on the grant applications from environmental groups.

• We have dog-friendly offices where employees can bring their furry friend to work

• We are an activist company and have policies in place to support employees that want to engage in activism.

• All employees interns and their families have access to our Employee Assistance Program, designed to provide third party, confidential support on a wide range of topics relating to emotional, behavioral and social challenges.

• All employees and interns have access to Unmind, our workplace mental health platform.

• Possibility to schedule your work hours flexibly (compensating missed hours during the week) to do volunteer work, care for loved ones, enjoy the outdoors, or spend more time to pursue your passions.

• After 1 month of employment, it’s possible to work remotely from another location in EU/EEA, UK or Switzerland for up to 12 weeks per year (pro-rated for less than 1 year).

• Fully paid maternity leave (duration varies by country). After nine months of employment, we offer 12 weeks of partner leave and 12 weeks of adoptive leave. Pro-rated for part-time employees.

• Access to Patagonia discounts and sample sales, as well as discounts at other outdoor and value-aligned companies

• Plus other benefits specific to each region


At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.


Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.


At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.


As we are in business to save our home planet, we can only do this together.


Please make sure that your CV and cover letter are in English.


Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies