Senior Manager eCommerce Europe (M/F/D)

Date posted:
Company: Oberalp Group
Location: Bozen (Trentino-Südtirol), N/A
Job Type: Full-Time

We are looking for a Senior Manager eCommerce Europe to join our Online Sales Team.

In this role you will be responsible for overseeing the strategy and day-to-day performance of the own brand websites in Europe including Dynafit.com, Evolvsports.com, LaMunt.com, Salewa.com, and Wildcountry.com. You will lead efforts related to our websites including the regional eCommerce merchandising strategy, eCommerce marketing content, seasonal product offerings, inventory management, and the online operations experience.

Tasks & responsibilities

People Management

  • Oversee and lead the European eCommerce team in Aschheim (Germany) and Bolzano (North Italy) and support them in the areas of eCommerce merchandising and website operations

    eCommerce Merchandising (Buying & Planning)
  • Acceleration of the online product merchandising strategy in partnership with internal stakeholders
  • Identification and evaluation of merchandising opportunities and new growth initiatives
  • Implementation and optimization of web merchandising strategy including product sorting, search, product recommendations, as well as categorization, navigation, etc.
  • Overseeing the eCommerce commercial calendar, specific trading events (product launches, end of season sales, Black Friday, etc.) and coordination of the execution in partnership with internal teams and stakeholders

eCommerce Marketing

  • Collaboration with brand and digital marketing to present brand and product stories online and to create and optimize the content through the consumer journey
  • Partner with Performance Marketing Team who is responsible for executing marketing and traffic and conversion driving initiatives including paid digital, SEO and paid social

    Website & Operations
  • Ensuring all websites are operational and optimized
  • Partner with digital development teams to identify opportunities in the technical implementation roadmapSupport of any large project implementations and website enhancements as needed

Reporting & Feedback

  • Weekly, monthly and seasonal KPIs reporting on the eCommerce business in Europe
  • Support the definition of the yearly business plan and provide weekly and daily forecasts as needed

Profile

  • Bachelor’s degree in Marketing, Business Management, Sales or a related field
  • 3+ years of experience working in a similar role
  • 5+ years relevant and in-depth work experience in a Digital and/or eCommerce environment
  • Experience in managing a team of 2-5 people
  • Relevant eCommerce platform experience & knowledge of systems architecture principles
  • Experience in BI systems and advanced Microsoft Excel skills
  • Knowledge of Digital Merchandising Tools
  • Relevant web analytics experience (Google Analytics preferred)
  • Performance driven and result-oriented team player with strong analytical skills
  • Fluent in English, other languages are a plus
  • Experience in the consumer goods industry, concrete experience in the sporting goods industry or fashion is a strong advantage
  • Ski touring, climbing or trail running experiences are a plus

Workplace: Bolzano (IT)

If you are interested to work in a challenging, international and dynamic environment then apply now!