Paid Media Specialist (Programmatic Ads)

Date posted:
Company: On
Location: Portland (OR), N/A
Job Type: Full-Time

At a Glance:

Due to a propelling growth in our direct-to-consumer business, we are looking for a Paid Media Specialist working within Programmatic Ads to shape the future of On’s acquisition initiatives through the relevant advertising platforms. You will work in a cross functional team together with digital channel owners working on campaigns covering the full customer funnel within North America. You will manage our paid display & video campaigns across Google Ads and DV360 as well as testing efforts across new platforms. With budget responsibility you will decide which streams to invest in to grow brand awareness as well as online sales. You will monitor and optimize the campaigns and work directly with our vendor support teams as a strategic partner. An entrepreneurial drive and strong hands-on execution will be imperative to shape and grow the brand.

Your Team:

As you might expect from a running brand, the Digital Marketing team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From channel specialists to CRM experts, digital campaign leads and merchandisers, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed – what else?

Your Mission:

  • Accountable for generating premium impressions and qualified views via Google Ads and DV360 for European markets – Increase volume of broadcast while improving efficiency metrics within North America
  • Select high quality portfolio of placements across all vendors available with the intent of maintaining and improving high brand reputation
  • Grow our largest and fastest-growing region with United States and Canada and differentiate in campaign execution and budget administration
  • Brief launch and monitor digital campaign launches throughout the year roadmap. Enable further investment in high performing and refinement of less optimal campaigns and audiences
  • Break-out of lower funnel efforts by looking for opportunities across the full-funnel to ensure sustainable customer growth and finally justifying investments into awareness efforts 
  • Apply a creative solution orientation to improve campaigns and suggest out-of-the-box initiatives to get there, working together with Brand Design team, Content team and other channel experts
  • Elevate yourself beyond the display and video ecosystem – you will have opportunities to lead cross functional digital projects

 

Your Story:

  • 3+ years hands-on experience with video and programmatic media marketing (YouTube and DV360 are a must)
  • Analytics and results-driven, you can justify investments by mastering media planning
  • Clear assets briefing process with design team and a test and learn mindset
  • Expertise in building complex audience ecosystem (Affinity, in-Market, 1P, 3P, etc.)
  • Strong hands-on executor (Get things done)
  • Self-driven, entrepreneurial and excellent problem solver – you enjoy coming up with creative solutions in a fast paced agile environment

What We Offer:

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!

 

#LI-NW1

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.