Marketing Cloud Specialist

Date posted:
Company: VF Corporation
Location: Mendrisio (TI), N/A
Job Type: Full-Time

VF Corporation is looking for Marketing Cloud Specialist with tangible experience gained preferably within the sportswear, fashion, or apparel industries to join our Digital Media team in Stabio, Switzerland.

Let’s talk about the role!

As a Marketing Cloud Specialist, you will be responsible for:

Support a transition from mass mailing to 1:1 Journeys enhancing personalized communicat

ions that foster customer engagement.

Campaign execution, deploy eMail campaigns, Test sends, A/B tests and setup all Automation Studio features

Apply audience segmentation and personalization.

Build, develop and maintain customer journeys, fully manage any Journey Builder activity to create new triggers and edit existing journeys to continuously enhance customer engagement and drive eCommerce revenue.

eMail performance analysis, monitor eMail

KPI’s, build dashboards to share insights with marketing teams and identify opportunities to optimize results (Open Rate, Click Rate, Conversion Rate).

Oversee eMail marketing across brands, act as expert consultant for the brands, lead trainings, identify best practices, share & re-apply.

Provide first level support to marketing teams and external agencies that are using Salesforce Marketing Cloud.

Skills for



At least 1 year experience with Salesforce Marketing Cloud

In depth knowledge of eMail marketing best practices, message design, subscriber, and data management

Experience with CSS and HTML for eMail creation

Basic photo editing skills is a plus

Consulting experience is a plus

Bachelor’s degree in Marketing, Business, or related field (preferable)

Certification of Salesforc

e Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant

Any other digital marketing certification is a plus

Fluent in English with solid writing and oral skills (German, French, Italian is a plus)

Demonstrated analytical and quantitative skills

First class attention to detail

Demonstrated ability to learn quickly, be a team player, and manage change effectively

Possess an


vative, problem-solving, and solutions-oriented mindset

What’s in It for You?


Career ownership, enabling you to build your knowledge and experience across different brands and even different countries

A supportive feedback-based culture where respect and integrity guide us in what we do

Tailored training. From a thorough induction to ongoing online and face-to-face training, we are committed to helping you grow, b

oth professionally and personally

An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together



Closing Date: 2021-09-27

Choose a company: VF International