Digital Marketing Intelligence Analyst – Timberland EMEA

Date posted:
Company: VF Corporation
Location: Stabio (TI), N/A
Job Type: Full-Time

Timberland is looking for a Digital Marketing Intelligence Analyst to join our Digital Marketing team.

Let’s talk about the role!

As a Digital Marketing Intelligence Analyst, you will be responsible for: 

  • Ongoing data analysis, reporting and insights on existing Digital Marketing touchpoints for Timberland EMEA, including reporting on data extracted through the areas of CRM, Membership Program, Google Analytics, Social Media, Digital Titans account base and other consumer research sources.

  • Develop weekly, monthly, and quarterly reports relevant to the respective channels of the business that capture key consumer insights and behavioral trends.

  • Working closely with the CRM & Membership team to develop deeper understanding of customer and inform ongoing strategy regarding customer acquisition and retention.

  • Work closely with the wider Digital Titans Account Team and familiarize themselves with inhouse reporting tools and platforms accessible to the brand.

  • Partner with Social Media team to monitor consumer sentiment, engagement and other KPI’s.

  • Utilize insights tools such as Google Analytics and Salesforce and connecting with the Consumer Insights team for Kantar, Brand Health Tracking information and providing regular insight into brand performance, perception, and demand.

  • Provide analysis, reporting and insight to maximize customer lifecycle value (including insight work for key stakeholders in E-Commerce and Marketing).

  • Enable data visualization and translate findings into simple actionable insights.

  • Oversee development of database tools to improve reporting.

  • Use your analytical skills to contribute to enabling key decisions to be made within the Digital Marketing teams respective functions.

Skills for success:

  • Degree in Business Administration, Mathematics, Statistics, Engineering or similar

  • At least 2 years of experience working as a CRM business analyst, market researcher, data analyst or business analyst preferably in a B2C retail or ecommerce environment.

  • Strong analytical approach and no difficulty on manipulating large data set.

  • Previous use of analytical systems and tools usage including: Service Cloud, Salesforce Marketing Cloud, Google Analytics, Tableau, AWS, AMS.

  • Ability to communicate insights to multiple stakeholders

  • A deep understanding of consumer analytics, a passion for the consumer paired with a solid understanding of the branded footwear and apparel industry is essential for the position

Nice to have:

  • Experience with Loyalty programs.

  • Experience with Amazon and Zalando

  • Experience in Social Media Analysis

 

What’s in It for You?

Along with a competitive salary, and benefits program, we offer a flexible, casual work setting, 40 hours of paid community service and generous employee discounts on all our amazing VF brands.  And it’s not just our products which set us apart from others, it’s our people! We believe they deserve to be nurtured and looked after.  That’s why, on top of comprehensive benefits, we offer much more: career ownership, a supportive feedback-based culture, a tailored training, and an inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.

Join Timberland!

Founded in 1973, Timberland® is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong.  Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature. 
To learn more about Timberland, and share in our mission to step outside, work together and make it better, visit one of our stores, www.timberland.com or follow us @timberland.