Global Copywriter (icebreaker)

Date posted:
Company: VF Corporation
Location: Stabio (TI), N/A
Job Type: Full-Time

Get to know icebreaker
Kia Ora,
We’re looking for an outstanding Global Copywriter to join our icebreaker marketing team in Stabio, Switzerland.
Are you passionate about a natural way of life? Do you want to be part of purposeful movement towards Move to natural? Either way, we’re looking for you!
Do you challenge the status quo? Always asking questions and seeking out solutions? Are you yearning to make an impact and interested by Natural products? Then this is something for you!
The apparel industry needs a shake-up. At icebreaker, we’ve always believed in the pursuit of better, inspired by nature to create sustainable natural performing apparel solutions. Sustainability isn’t just a campaign, it’s the core of our business. As the first purpose-led acquisition of VF Corporation we have never been in a better place to drive a global movement for nature, and for the betterment of our species and the planet.

Let’s talk about the role!
As part of the Global Brand marketing department, you will be responsible for representing the voice of icebreaker across all creative and communication marketing initiatives. The Global copywriter will be collaborating with all Marketing departments to ensure an adequate tone of voice in our content across channels.
• Owning the brand tone of voice across all touch points, both on-and offline
• Idea generation for campaigns, content and concepts for global relevancy considering translations for EMEA region.
• Ownership of all product descriptions & Marketing content across department.
• Support social media posts and Q&A
• Creating content for our brand initiatives from campaign to consumer facing assets in collaboration with Creative department.
• Proofing content before go-live
• Work together with the SEO & search expert to ensure keywords and search marketing activities are in alignment with brand tone of voice

What’s on your CV?

  • 5+ years experience preferably in the fashion or outdoor industry
  • English mother tongue with excellent written English, proven experience of editorial writing and sub editing
  • A history of working with different departments and tight deadlines
  • A proven ability to work quickly and efficiently with accuracy
  • Great organizational skills and great eye for details.
  • Team player and proactive in a fast-paced environment.

What’s in it for you?
It’s not just our products which set us apart from others, our people first approach is what drives us.
• Be part of VF International: a multi brand and multi countries organization with career growth opportunities.
• International, fun yet challenging working culture
• Join a purpose-led brand and organization

icebreaker is a world leader in natural fibers clothing, and we supply our Natural products for our consumers to move to Natural in more than 5000 stores across 50 countries. We care about our relationships with nature and each other. We’re a fast moving, nimble business – the people on our team are here because they want to make an impact.
If you like what you have read and want to join our team then we would like to hear from you!