Digital Marketing Manager EMEA, NBA & Team Sports

Date posted:
Company: Wilson
Location: N/A (N/A), N/A
Job Type: Full-Time

POSITION TITLE: Digital Marketing Manager EMEA, NBA & Team Sports

LOCATION: Germany or UK


As Digital Marketing Manager EMEA, NBA & Team Sports you are responsible for the adaptation and execution of Wilson digital (Social, ECOM, B2X) marketing strategies across EMEA, with focus on key Teamsport and NBA markets.


  • Enabling how the brand voice and look is brought to life for Team Sports through the adaptation and development of a Regional marketing strategy and the deployment of 360 marketing plans
  • Developing a full year marketing calendar with key product launch & consumer engagement
  • Finding innovative solutions to amplify brand partnerships (i.e NBA, NFL, FIBA) through digital engagement & on-site activation
  • Partnering with the Global Brand, Digital and Ecom Marketing teams to deliver and manage product launches, digital brand campaigns, promotions, content development and driving traffic & conversion
  • Creating and managing Social Media & Influencer strategy, including Regional Ambassador & Affiliate Programs
  • Identifying collaboration partners that can best accelerate brand engagement and consumer acquisition
  • Owning community growth for the market including rolling out the new Wilson Live App (coming Oct ’21) across EMEA
  • Leading EMEA digital media buying according to agreed budget
  • Defining and delivering Digital KPIs in line with brand objectives
  • Managing external service suppliers where required


  • University Degree in Marketing or equivalent
  • Digital brand marketing experience with hands on attitude
  • Full working knowledge to manage social media, influencer and B2C strategies
  • Previous experience building out 360 brand plans
  • Brand Campaign Development, Localization & Execution
  • Used to working in a matrix environment
  • Excellent communication skills and intercultural work experience
  • Fluent in English
  • Budget planning and tracking


  • Avid fan of basketball, especially the NBA
  • Passion for Team Sports
  • Sports Industry experience
  • Positive, enthusiastic and action orientated
  • Collaborates well with people at all levels
  • Flexibility to travel


  • An interesting role in a challenging industry
  • Career progression opportunities
  • The opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team

Please submit your application in English online.

When making the application, please state your salary expectation related to this role.