D2C Sales Channel Manager Wilson R&T&P Germany or UK (m/f/d)

Date posted:
Company: Wilson
Location: N/A (N/A), N/A
Job Type: Full-Time

POSITION TITLE: D2C Sales Channel Manager Wilson R&T&P Germany or UK (m/f/d)

LOCATION:  Munich, Germany or UK


The D2C Sales Channel Manager drives “Direct to consumer” sales & distribution via our own E-com Channel (B2C/B2X), overall Coach network, Coach Affiliation Program, Team Shop (2022), Clubs, Federations, Sponsor Agreements and Industry Partners (cooperate business).


  • Build up a Direct to Consumer distribution/network (priority 1), via different channels including Wilson.com, Coach Affiliation Program, Team Shop, Federations, Business partners, Employees, etc.
  • Execute the EMEA Brand ”Direct to Consumer” strategy and localize it to deliver profitable and sustainable E-com growth.

o    Accelerating the Wilson Coach Affiliate Program by working closely with local Marketing / Ambassadors (i.e. independent coaches)

o    Drives sales across the assigned list of Direct to Consumer Accounts to over achieve sales targets

  • Able to develop seasonal, monthly, and weekly plans to drive sales growth within their Direct to Consumer channels
  • Proactively identify and secure new sales opportunities to over-achieve revenue targets
  • Collaborate with local Marketing on consumer driven activations to drive traffic to Wilson.com
  • Collaborate closely with the Market Manager, Field Sales Team, Marketing and global E-com Team, ensuring all direct to consumer actions are aligned within the local market
  • Frequent communication with local wholesale ASMs and KAMs to secure all activation are aligned & in line with brand guidance
  • Present and explain our Wilson Brand, joining consumers events/demo in key clubs or areas
  • Coordinate yearly marketing plan with key clubs, coaches or academies (in cooperation with Marketing)
  • Work closely with the E-com customer service team to make sure great service is provided to our consumers.
  • Drive specific local market activities: i.e. padel focus in target markets, maximizing NBA.


  • Bachelor or Masters degree in Business, Sales or Marketing
  • 3+ years in a similar sales role with ato Consumer focus
  • Sales Expertise
  • Business Acumen
  • Entrepreneurial mindset
  • Relationship-building & interpersonal skills
  • Managing objections
  • Consumer value orientation
  • Communication & presentation skills
  •  Good knowledge of IT systsems
  • Microsoft office – particularly strong excel skills
  • Extensive spreadsheet analysis experience with strong mathematical abilities
  • Fluent English


  • Digital specialist
  • D2C experience
  • Business and sales oriented
  • Continuous successful sales achievements year on year
  • Understanding of the consumer journey
  • Passionate about sports, with a good understanding of sport products
  • Strong sport expertise in Tennis/Team sports/Padel
  • Positive, enthusiastic and action orientated
  • Confident in social settings
  • Connects well with people at all levels
  • Flexible
  • Driven and resilient
  • Organized
  • Entrepreneurial and inventive approach


  • An interesting role in a challenging industry
  • Career progression opportunities
  • The opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team

Please submit your application online.

When making the application, please state your salary expectation related to this role.