Sales Director South – Vans EMEA

Date posted:
Company: Vans
Location: Mendrisio (TI), N/A
Job Type: Full-Time

Vans is looking for an exceptional Sales Director to be based from our EMEA HQ in Stabio, Switzerland and to lead our Southern European Country Sales teams in the region.

Let’s Talk about the Role

You will Live & share the Van Doren Spirit. The Sales Director is responsible for disciplined marketplace management (distribution & revenues) of designated area to ensure long term Vans brand development based

on a consumer centric approach.

You will contribute to Brand development by actively working in x-functional teams to drive alignment and seamless planning and execution of seasonal campaigns and ad-hoc projects.

The Sales Director will manage Country Teams focusing on people coaching and development and ensuring creation of an open, honest, tolerant, diversified and inclusive working environment.

How You Will Make a Difference



Centralized and grow regional revenues streams behind strategic business areas, focusing on Digital as main accelerator (both within Specialty business and Key Accounts)

Plan, control and direct activities of the country teams to hit all different financial sales target (seasonal prebook, monthly shipping, quarterly and yearly net sales)

Lead country sales managers to plan and monitor tightly local T&E budgets and Samples recover

y process

Sign off on sales forecasts done by the countries for use in budgeting, planning, production and control of inventories

Lead and ensure yearly account contracts are in place, keeping general Brand guidelines and EMEA standard terms and conditions

Monitor together with Credit Department financial stability and payment discipline of accounts

Collaborate with Customer Service and influence where needed to make sure that monthly landing is maximized




Coaching and managing the Country Sales Managers in-line with the yearly and seasonal GTM objectives

Set yearly objectives and track performance through ongoing feedback and monthly sessions Run year end appraisal. Reward strong performers and addresses any issues accordingly to our VF values and principles and code of conduct

Identify critical roles and talent and prepare succession planning accordingly

Share and elevate a

strong knowledge of Retailers, Consumers for the Action Sports and Lifestyle industry in the respective countries/area


Locally cascade our Brand Strategic choices (OGSTM) through a regional Strategic plan for his/ her area holistically, to make the brand a dominant player in the Area

Make sure all local employees understand the vision and his / her direct contribution

Master Marketplace Strategy processes and principles and Sales Effi

ciency model to deliver qualitative results are achieved accordingly


Leads and guides a structured selling process together with Country Sales Manager and look for cross country improvements and learnings

Makes sure company procedures and sales conditions are respected

Recommends changes when needed to improve efficiency and commercial leadership

Suggest ways to further evolve sales tools, sample sets co

ordination, and tools (e-catalogue, B2B, reporting…)

Define EDI customers to further improve business profitability for selected KA through monitoring sell through and replenishment of best sellers. Work closely with sales management to optimize the effectiveness of the investments


Establish and maintain top level contact with the management of existing and potential customers/ partners

Lead segmentation and differentiation str

ategy within the current and for future distribution building the base for sustainable growth

Skills for Success

You should be a Sales Director with progressive experience in Regional Sales and Team Management as well as:

Having a passion for Vans and the lifestyle it represents

Bringing a strong experience in apparel/action sports industry

Being fluent in English, any additional foreign languages would be

considered as a plus

A formal education and subsequent University Bachelor or Master’s degree are nice to have, but we are most interested in your total experience and professional achievements.

Our Guiding Principles

Live with Integrity – Be authentic and do the right thing, always

Act Courageously –Think and act boldly

Be Curious – Explore the world, learn and evolve

Act with Empathy – S

eek to understand and respect others

Persevere – Persist and work together as One VF

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.


/> Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whil

st providing equal opportunities for both VF associates and applicants alike.

About VF

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the better

ment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

Join the Vans Family

Vans� is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our great

er community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressiv

e and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard

across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

We just have one question. Are you in?




Closing Date: 2021-10-07