Senior Manager Key Account SMU Planning (m/f/d)

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization:

Ownership of our Alliance account exclusives strategy to accelerate ‘scaling of our exclusives investment’ to deliver incremental sales. Input & monitor our Alliance Accounts exclusives creation & allocation process working in collaboration with the Global / Market brand & the Alliance Accounts’ Sales Teams. Deliver the setting of the relevant exclusives targets and drive key insight-driven activities to accelerate sharing of exclusives across the channels, markets & account teams.  

Key Responsibilities:

  • Work closely with Global BU’s to define, create & execute the OTG exclusives framework for our Alliance KA’s to deliver brand & Alliance account ambitions.
  • Drive delivery of the exclusives briefing process, ensuring account differentiation needs are captured via the input & final investment aligns with role of each account.
  • Working with global brand teams, plan, monitor and communicate seasonal alliance account allocations ensuring investment aligns with OTG growth ambitions.
  • Deliver agreed targets, incl monthly & quarterly tracking of ‘regain momentum hot exclusives’ & account team behavioral changes to impact ‘OTA’ across the markets.
  • Working with global KAM & account teams; define differentiation needs within overall strategic account plans. Incl target consumer occasions, franchises, article requirements, share of buy ambition & competitor differentiation approach.
  • Review, manage & execute the ‘Sharing Principles’ framework to deliver a consistent sharing logic across the markets / channels whilst maximizing pick-up opportunities.
  • Drive stakeholder visibility of x-border account exclusives programs to optimize overlap ambition via alignment of plans, activation & phasing of product.
  • Deliver global exclusives playbook to enable efficient operational framework to accelerate sharing growth. Deliver the global SMU SharePoint with brand team.
  • Deliver seasonal analysis & teardown of alliance account exclusives investment to impact future planning incl, ABC, drop rates, article efficiencies, sharing & pick-up.
  • With global KAM sell-out team, track, monitor & report on alliance account campaign results to generate clear learnings to impact future campaign success.

Knowledge, Skills and Abilities:

  • High degree of commercial understanding, customer orientation and proactive demand management
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Structured, organized and process orientated
  • Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
  • Strong business acumen, ability to assume a broader perspective (cross-channel, cross-  markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • People management experience and/or managing cross functional projects
  • Intermediate to advanced skills in MS Office
  • Fluent in English

Requisite Education and Experience / Minimum Qualifications:

  • University degree ideally with Marketing or Sales / Business focus or equivalent professional experience
  • Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 5 years