VP BU Originals Europe (m/f/d)

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization:

  • Act as a General Manager by creating & executing GTM plans for the Business Unit to drive brand and business success within guidelines set by Global BUs

Key Responsibilities:

  • Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)
  • Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
  • Deliver financial expectations set out in the SBP/IBP across all channels and countries
  • Set & monitor Market Europe pricing corridor for category range
  • Define & implement Market Europe country cluster & channels allocation for global allocated products
  • Define category CI and lead the communication with Global BU to get Market Europe needs prioritized
  • Deliver powerful, compelling, commercial, viable range/concept selection for Market Europe to support the overall brand strategy, purpose & direction
  • Define category MWB and allocation by key concepts with Market Europe BA
  • Responsible for BU category forecast within IBP, all channels
  • Lead all creation needs, validate SMU requests for Market Europe and leverage CCT & CCS to fulfill Market Europe needs to support the SBP
  • Create and Own Seasonal Marketing calendar
  • Take responsibility for Sell-through of the category across Market Europe, develop performance tracking dashboards and share update with Global BU
  • Approval of country corrective deviation plans – if required
  • Drive performance and development culture through #MYBEST
  • Drive employee engagement, leading by example
  • Identify and develop high-potential talents, to fuel the team’s succession plan
  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
  • Manage allocated category OPEX & T&E to fulfill business priorities

Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy
  • Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:

  • 15+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Previous experience in managing a global matrix organization required
  • Sporting goods industry experience required
  • Fluent in English
  • Fluent in local language (if applicable) preferred
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • Willingness to travel upwards of 20% of time