Manager Brand Activation Zalando (m/f/d)

Date posted:
Company: Adidas
Location: Berlin (BE), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization:

Help build and execute CE Account Marketing and Activation Plans for Alliance Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Alliance Key Account Sales Teams.

Key Responsibilities:

  • Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
  • Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
  • Deliver and execute the AKA activation strategy and roadmap
  • In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
  • Secure the highest share of space, within key destination doors and locations
  • Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out
  • Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
  • Understand product, customer and consumer needs from the European markets and all channels
  • Where appropriate support smu and franchise creation / development 
  • Represent the brand activation point of view both internally and externally
  • Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
  • Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
  • Conduct relevant reporting activities to measure the efficiency and commercial success
  • Manage budgets and costs within agreed measures
  • Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
  • Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process

Knowledge, Skills and Abilities:

  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Structured, organized and process orientated
  • Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • Intermediate to advanced skills in MS Office
  • Fluent in English

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 3 years