Manager Category (f/m/d) – Europe Originals Footwear

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization:

  • Supports the Senior Manager Category in executing the Europe short and medium-term objectives for the respective category, specifically responsible for delivering across all KPIs.
  • Implement global strategies in a locally relevant way for Europe, considering different consumer needs and distribution channels.
  • Supports in influencing the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
  • Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and Europe strategic parameters)

Key Responsibilities: 

  • Responsible for range selection and alignment process within the parameters set by the Europe CTC Range Architecture team to meet the KPI’s
  • Responsible for all aspects of category management in the range including segmentation to meet all KPIs incl. efficiency, productivity, overlap, top line, margin
  • Accountable, in particular, for pricing of the range, including a plan to harmonize pricing across Europe, to meet the KPI’s
  • Accountable for supporting Global and Country sell-ins to both retailers and assets where required
  • Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
  • Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
  • Accountable for the Forecast for the Category as part of the IBP process
  • Responsible for all KPI reporting of the Category
  • Accountable along with the BU Analyst for any scenario analysis required relating to the Category
  • Accountable for inputting into the overall seasonal, year and SBP for Category
  • Responsible for creating most efficient management of local country club and promo needs through the various supply chains
  • Understands the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies
  • Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process

Key Relationships:

  • Global BU
  • Country Licensed CTC Managers
  • Europe Senior BU Director
  • Europe BU Brand Communication
  • Europe Sales
  • Europe Demand Planning


  • Net Sales
  • Go in Margin
  • (Standard) Margin
  • Brand KPI’s
  • Category Market share – top 5 markets
  • Category & Range efficiency; in particular global range components

Knowledge, Skills and Abilities:

  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Structured, organized and process-orientated
  • Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
  • Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
  • Previous experience in category management/merchandising/ranging
  • Strong business acumen, ability to assume a broader perspective (cross-markets/global)
  • Attention to detail as error in analysis will have crucial impact on business
  • Ability to work effectively within a team environment and under pressure
  • Strong organizational skills
  • Flexibility to travel internationally
  • Strong engaging presentation style
  • Intermediate to advanced skills in MS Office
  • Fluent in English
  • Additional language is an advantage

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Merchandising/ cross-functional marketing and/or sales experience experience: 3 years
  • Experience in a European market is required