Vice President Product APP/ACC Originals (m/f/d)

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

VP Product

Purpose & Overall Relevance for the Organization:

Create powerful, compelling and commercially viable products and concepts.

Develop and steer the strategy and marketing direction for the respective BU according to the overarching sub-brand direction.

Key Responsibilities:

  • Lead and steer the BU vision, strategic objectives/actions and financial targets. 
  • Actively sharpen the adidas brand positioning within the respective BU.
  • Steer and lead the creation teams (App, Ftw) across Creation Centers to ensure proper implementation of the Brand & BU strategies.
  • Establish close work relationship with the BU CtC team to deliver holistic and unified concepts.
  • Work closely with the Head of the BU to build short-, mid- and long term business plans.
  • Set targets to achieve overall BU goals and manage the turnovers.
  • Establish a close working relationship with the respective category in the markets.
  • Act as a cross-functional marketing team captain for the respective BU.
  • Identify business opportunities and risks; respond to them by initiating key action steps with relevant BU functions and x-functional partners.
  • Drive and monitor global efficiency & cost effectiveness through synergies across the creation centers and consolidating on key volume.
  • Drive business relevant initiatives to support e-Commerce and own retail in their mid-/long-term goals through close working relationships.
  • Integrate all relevant units in the strategy planning and Concept to Consumer phases (Design, Development, ait, Brand Marketing, Sports Marketing, CtC)
  • Lead employee engagement by example.
  • Staff most suitable persons in direct report positions in alignment with HR.
  • Set personal objectives, guidelines and assess all direct reports.
  • Develop functional and social skills of direct reports on and off the job.
  • Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
  • Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.
  • Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies

Key Relationships:

  • Business Unit Directors in respective group
  • CtC
  • Design & Operations Team
  • Brand and Sports Marketing
  • BU Directors/Category Managers in Markets

Knowledge, Skills and Abilities:

  • Inspire, coach and lead; set framework for performance and growth
  • Extensive knowledge of  Sport/Style Industry including a vision of future opportunities and challenges
  • Strong communication skills
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Lead change management
  • Excellent English knowledge and fluent in another European language

Requisite Education and Experience / Minimum Qualifications:

  • Graduate level Marketing
  • Min. 11 years of progressive experience in SGI on management/executive level
  • Min. 8 years leadership of diverse & global teams in a matrix organization
  • Proven track record in Marketing