Senior Director Digital Business & Market Development /m/f/d)

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization:

Own the Game

  • The adidas strategy 2025 ‘Own the Game’ is based on a DTC-led and members-first business transformation, with eCommerce delivering the main contribution in top- and bottom-line growth.
  • The foundation of high growth and high Full Price share is creating the perfect store with excellence in execution in a data-driven, consumer-obsessed way with membership at its center.
  • The Business & Market Development team forms the commercial center of the Digital organization to create the adidas #1 Store and deliver the year.
  • The Sr Director Digital Business and Market Development is leading the global eCommerce store, delivering topline growth ambitions at high Full Price share with high speed, agility and data-driven. The person leads a team of experts across business development, in-season chase & market acceleration, closely collaborating with market and global digital teams in Trading, Activation, UX, Analytics, Membership and Category Development.

Role & Responsibilities:

Commercial Excellence

  • Deliver the eCom topline growth ambition by driving consumer and data obsessed chase, building on Trading signals, consumer trends and market insights
  • Collaborate x-channel on insights and execution, unlocking growth beyond eCom
  • Turn our member base into growth opportunities by leveraging the data and insights into direct in-season action
  • Elevate commercial moments like BTS, CyberWeek, 11/11, Holidays across product, story, UX and commercial excellence
  • Owns the ecommerce commercial calendar and ensures it lives in brands and markets and has the ammunition to be executed.

Accelerators & Business Development

  • Lead a portfolio of category growth accelerators, based on untapped business opportunities or strategic franchise management
  • Constantly innovate and elevate commercial excellence, data driven and with membership at the core
  • Act as key business partner for innovation workstreams and new revenue streams
  • Develop and implement commercial strategic frameworks and rulesets for adidas eCommerce, fueled by Digital strategic choices, data-science and market intelligence
  • Works with Runtastic to commercialise Runtastic ,focus Running/Training/Outdoor.

Market Acceleration

  • Deliver growth acceleration tailored for markets by acting as global Digital hub, channeling commercial activations, product opportunities, seasonless creation, capabilities and best-practice and data-intelligence to market partners
  • Deliver over proportional growth via APAC, LAM, CIS and EM dedicated workstreams
  • Drive global Digital strategic choices to implementation in acceleration markets like DTC exclusives
  • Understand the business in acceleration market, identify business opportunities and deliver insights back to global functions
  • Leverage acceleration markets as agile place for innovation and testing of new ideas before scaling globally


  • eCommerce Net Sales growth
  • Full price share
  • Net margin
  • Membership share of net sales 

Key Relationships:

  • Global Sales & Digital SLT
  • 3×3 / 3×1
  • Global & Market eCom Assortment, Buying & Planning
  • eCom Trading
  • Retail and DPC
  • Digital Activation
  • Digital Planning & Consumer engagement
  • Digital Hype
  • Digital Analytics
  • Finance
  • Digital Strategy
  • External Partners 

Knowledge, skills & experience

  • 10-15 years of relevant experience
    • Both global and local Sales experience
    • eCommerce and digital transformation
    • Proven track record of people management
  • Combines deep understanding of brand & business savvy
  • Negotiation skills
  • Very good analytical skills
  • Structured and goal oriented working approach
  • Broad & deep knowledge in own functional area, combining with broad knowledge of other areas.
  • Big picture and visionary thinking
  • Excellent communicator
  • Confident decision maker
  • Strong executional abilities
  • Leading through visions and values
  • Develop leaders and manage talents
  • Strong analytical skills
  • Strong influencing and networking skills, personal impact
  • Excellent presentation skills
  • Collaborator who can lead through persuasion rather than reporting lines