PR & Influencer Coordinator – THE NORTH FACE

Date posted:
Company: The North Face
Location: Mendrisio (TI), N/A
Job Type: Full-Time

GENERAL SUMMARY

The PR & Influencer coordinator is responsible for assisting and supporting the PR manager in planning, development and execution of communications strategies across PR, Influencer and Impact functions. The main objective of the position is to support the brand and communication team in achieving the strategic goals of The North Face brand.

PRIMARY ACCOUNTABILITIES

Support the PR manager in developing strategy for TNF EMEA

Work with and support agencies to help implement PR activities in line with strategic thinking

Utilise a wide range of PR tools to help deliver regular and accurate reporting on activities

Support on management of the Explorer Team influencer programme, including with profiling and identification of potential new talent

Help develop both strategic and tactical plans for the Never Stop Community programme

Lead on prod uct planning across PR, Influencer and Impact to ensure activations and shoots are in line with seasonal priorities

QUALIFICATIONS

Academic: University Degree in marketing or communications, Bachelor or Master level

Experience: 1-2 years’ experience in a PR or comms role

Understanding of The North Face brand, knowledge and passion for the outdoors and sport industry.

Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus.

Analytical skills: Good knowledge of Microsoft Office suite.