Web Marketing Manager – Napapijri

Date posted:
Company: Napapijri
Location: Mendrisio (TI), N/A
Job Type: Full-Time

We are looking for an outstanding Web Marketing Manager to join our Napapijri team at VF International in Stabio, Switzerland.

Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian entrepreneur gave outdoor apparel a new meaning by combining innovative materials and close attention to style. As a premium leisurewear brand, we thrive at the intersection of design, sustainability, and innovation, and champion a positive attitude through inclusivity and a ceaseless drive to pioneer the future.

Let’s talk about the role!

As the Web Marketing Manager you will manage all the activities for the digital channel, including ecommerce, digital concessions and B2B partnership with digital key accounts.

Primary accountabilities:

Management of the calendar and commercial planning for the ecomm and Digital concession ch annel

Management of the relationship with the agencies that support the above activities (content, translations, …), photoshooting and the creative team

Interface with the brand marketing function to ensure consistency of contents in the calendar, provide inputs for assets dedicated to the digital channel

Responsibility for managing the digital marketing budget

Supervision of CRM and newsletter activities, SEO and Performance marketing activities, photoshooting activities for ecomm, zalando PP and DKA

Definition of performance marketing plans for ecomm and Digital Key Accounts

How You’ll Make a Difference…

Years of Related Professional Experience: 5+

Educational/Position Requirements: Bachelor’s degree or equivalent combination of years of experience and education in Digital Marketing

English is a mu st-have requirement

Good understanding of the overall digital business

Management Experience

Microsoft Office Suite

Strong communication skills both verbal and written, strong cross functional collaboration skills required

Strong understanding of brand categories across diverse channels of distribution

Ability to lead and play and integral role within a broader team, connect the department and individual expectations to company vision

Strong organizational skills and the ability to juggle multiple priorities and deadlines

Ability to work with others as part of cross-functional team, build consensus, and achieve results across a variety of distinct groups