We are looking for an outstanding Web Marketing Manager to join our Napapijri team at VF International in Stabio, Switzerland.
Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian entrepreneur gave outdoor apparel a new meaning by combining innovative materials and close attention to style. As a premium leisurewear brand, we thrive at the intersection of design, sustainability, and innovation, and champion a positive attitude through inclusivity and a ceaseless drive to pioneer the future.
Let’s talk about the role!
As the Web Marketing Manager you will manage all the activities for the digital channel, including ecommerce, digital concessions and B2B partnership with digital key accounts.
Management of the calendar and commercial planning for the ecomm and Digital concession ch annel
Management of the relationship with the agencies that support the above activities (content, translations, …), photoshooting and the creative team
Interface with the brand marketing function to ensure consistency of contents in the calendar, provide inputs for assets dedicated to the digital channel
Responsibility for managing the digital marketing budget
Supervision of CRM and newsletter activities, SEO and Performance marketing activities, photoshooting activities for ecomm, zalando PP and DKA
Definition of performance marketing plans for ecomm and Digital Key Accounts
How You’ll Make a Difference…
Years of Related Professional Experience: 5+
Educational/Position Requirements: Bachelor’s degree or equivalent combination of years of experience and education in Digital Marketing
English is a mu st-have requirement
Good understanding of the overall digital business
Microsoft Office Suite
Strong communication skills both verbal and written, strong cross functional collaboration skills required
Strong understanding of brand categories across diverse channels of distribution
Ability to lead and play and integral role within a broader team, connect the department and individual expectations to company vision
Strong organizational skills and the ability to juggle multiple priorities and deadlines
Ability to work with others as part of cross-functional team, build consensus, and achieve results across a variety of distinct groups