Shopper Marketing Specialist (m/w/d)

Date posted:
Company: Salomon
Location: Garching (BY), N/A
Job Type: Full-Time


As a Shopper Marketing Specialist, it is your responsibility to establish and lead excellence in Shopper marketing to maximize demand for Salomon with Omnichannel trade partners. You will be the expert to deliver own retail activation. You will work in close collaboration with our Country Marketing Manager, EMEA Winning Account Marketing, Marketing peers, Local sales, AND Global experts departments. You will report directly to the Country Marketing Manager.


  • Marketing point of contact for local Key Account, Premium Partners and HQ Retail
  • Deliver customers presentation at key seasonal meetings, clearly conveying the seasonal programs for activation
  • Understand the shopper journey and the key influencing points to improve the conversion funnel to purchase
  • Cooperate with Sales team to develop local customers plans, including co-op campaigns
  • Own local Customers Joint Marketing Plans, define and agree seasonal plans and related Shopping Experience Framework implementation & tracking
  • Prepare Account 360 activation seasonal plans with a focus on-line presence
  • Oversee and execute local on-offline shopper marketing programs and 360 campaigns
  • Execute D2C, Key Account, Premium Partners Customer Marketing Plan according to dedicated toolbox
  • Responsible for delivering all product and brand related assets to retail partners
  • Track Pay for Performance elements for consumer experience in Trade Terms
  • Manage external service suppliers/agencies for branded spaces and Campaigns
  • Cooperate with e-tail team and get support on digital activation of local click and brick accounts
  • Implement/coordinate own Retail Marketing actions (BS/ FO/ pop-up openings, window programs, promo actions etc.)
  • Support other trade relevant events such as Trade Shows, Buying Days and Showrooms
  • Produce meaningful reports with clear recommendations (including links to Account and Campaigns KPIs, digital ROI, Joint Marketing Plans and Shopping Experience Framework) and report progress of KPI achievement to Country Marketing Manager & EMEA Teams
  • Cooperate with Salomon HQ/ EMEA Teams and provide feedback on toolboxes
  • Share via the EMEA shopper community best practice examples


  • Understanding of wholesale, own retail, Ecom
  • Understanding of consumer/shopper behavior
  • Manage complex projects and processes with multiple stakeholders
  • Budget planning and tracking, vendor management
  • Experience of being customer facing and delivering customers plans
  • Strong problem-solving skills
  • Understanding of brand, marketing & shopper concepts
  • Understanding and analyzing of trade marketing KPIs
  • Driving licence



  • Proficiency in English and German
  • 3/5 years shopper/trade marketing experience in leading branded consumer goods in MFCG or leading Sporting Goods
  • Relevant education in university and/or business school course work, Bachelor or master’s degree in business with focus on marketing preferred
  • Planning & Organizing
  • Command of Microsoft Office, graphic/ design programs are a plus
  • Delivering Results & meeting Customer expectations
  • Communication and presentation skills
  • Relating & networking
  • Persuading & influencing
  • Entrepreneurial & commercial thinking


  • An interesting role in an exciting industry
  • Career progression opportunities
  • The opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team

Please submit your application online.

When making the application please state your salary expectation related to this role.