Retail Trainer (M/F/D)

Date posted:
Company: Adidas
Location: Frankfurt (HE), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization

To drive consistency in the delivery and implementation of Retail training programs that enable a premium consumer experience, support operational excellence and help us meet or exceed our business and people objectives.

Key Responsibilities

  • Develop and manage the Retail Training calendar in coordination with the wider Retail team.
  • Ensure that the retail curriculum is delivered and implemented effectively and that the standards of execution are adhered to by all stakeholders.
  • Build and sustain local participants to Expert and Specialist category certification programs
  • Organize and ensure availability of relevant training materials.
  • Support and train, where applicable, franchise partners in the delivery and implementation of digital learning experience platforms AREA and ATTICUS within their stores.
  • Implement seasonal product training to applicable stores.
  • Administer and co-facilitate Store Manager training program workshops.
  • Support in New Store Opening projects and Onboarding initiatives.
  • Provide input on high potentials based on training/coaching experiences. 
  • Review training materials received from Global/EMEA and adapt the training to the requirements of the local market while maintaining the integrity of the course and its learning objectives to ensure consistent delivery globally.
  • Collaborate with the Retail Operations team to identify key opportunities to improve store performance through specific KPIs and customer service / NPS results.
  • Evaluate trainings and consumer NPS to ensure that the knowledge received is transferred into measurable performance and report training evaluation data.    
  • Control monthly budget usage and report to manager.
  • Facilitate a culture of sharing and adopting best practice across all markets.


  • None

  Key Relationships

  • Consumers.
  • Europe Retail Training Academy and Local Retail Training Manager.
  • Local Retail team including Retail Director, District Managers, Retail Back Office (RBO) team, Retail HR Manager and Franchise Manager (if applicable).
  • Store Managers and their Store teams.
  • Global Retail Training community.

 Knowledge, Skills and Abilities

  • Strong written and verbal communication skills in English and German.
  • Strong leadership skills, with a minimum of 2 years’ experience delivering retail training
  • Excellent communication skills including impactful presentation and facilitation skills.
  • Advanced numeracy and literacy, with good IT skills (Word, Outlook, Excel, PowerPoint).
  • Geographical mobility.
  • Solid business acumen and in-depth knowledge of Retail KPIs.
  • Well-organized, with enthusiasm and initiative.
  • Ability to multi-task.
  • Efficient in time management.
  • Ability to think both strategically and tactically.
  • Ability to develop strong and credible relationships with our store teams.

  Requisite Education and Experience / Minimum Qualifications

  • Consumer facing experience.
  • Relevant training experience or university degree
  • Minimum of 3 years’ experience in the retail industry ideally in apparel/fashion/footwear or FMCG, with demonstrated exposure to developing others/training background.