Senior Manager CtC Consumer Experience (m/f/d)

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

Senior Manager CtC

Purpose & Overall Relevance of CTC:

  • Build and execute CtC strategies to enable successful sell-in/sell-out of product ranges and services according to the category net sales and standard margin targets and also with the clear focus to drive speed
  • Act as the link between BU creation teams, Brand Marketing, Sports Marketing, Category Marketing Teams in the markets;
  • Support key brand strategies through cross-functional collaboration and execution

Key Responsibilities and duties:


  • Support Snr. Manager and  Business Unit Category Managers on the strategic global marketing plans and seasonal concepts. Support the development of category/sub brand seasonal CTC plans.


  • Drive satisfactory delivery of impactful sell-in and sell-out digital creation tools to markets/channels including x-category activities where appropriate.
  • Support delivery of the required content/brand and strategic objectives on-time-in-full at key CTC milestones, e.g CTC Handover, GMM, SMM.
  • Identify process issues and support process improvement activities Land:
  • Support designated markets/channels in building category business plans and landing key brand priorities (eg GFR), Collaborate with and support assigned markets/channels to reach financial targets and KPI’s.
  • Support on the landing on E-2-E go to market solutions for assigned markets/channels.
  • Evaluate the markets/channels to ensure proper implementation of digital marketing strategies. Regularly analyze and share business relevant information between global and markets


  • Participate in cross-functional and specific category projects

Managerial tasks and Budget Management:

  • Staff most suitable persons in direct report positions in alignment with HR
  • Set personal objectives, targets, guidelines and assess all direct reports
  • Steer PEP-form& online-process for all direct reports with administrative responsibility
  • Develop the functional and social skills of direct reports on and off the job
  • Project budget control as assignedKey Relationships:
  • Specific markets / channels
  • Product Marketing
  • Brand Marketing
  • Sports Marketing
  • CTC x-functional
  • Finance
  • IT

Requested Knowledge, Skills and Abilities:


  • Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge

Skills and abilities:

  • Communication with Others
  • Managing Relationships and Diversity
  • Planning and Organizing
  • Analysis and Problem Solving
  • Learning and Self-Development
  • Project Management
  • Language skills: English, Another European language advantageous
  • IT skills:    Outlook: AdvancedWord: AdvancedExcel: AdvancedPowerPoint: Advanced

Requisite Education and Experience / Minimum Qualifications:

  • University degree or equivalent education required
  • 7 years relevant experience
  • As manager of Experts 0-2 years management experience required