Manager GTM Classics (m/f/d) – Brand Reebok Central

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization:

We are looking for a passionate, curious and eager individual who will play a key role in the Central GTM Classics team to ensure excellent market plans. Take ownership of all category aspects in market CE (Central) manage category business success through development and execution of category plan and ensure the strategic framework is used as set by the European Classics Business Unit. Implementation of the respective Global and European strategies and guidelines in the market by creating impactful plans for the local target consumers in line with the CE strategy. Support development of Reebok brand image, alongside driving sustainable and profitable growth.

Key Responsibilities:

  • Be a leading category representative in market and main point of contact/ support for the Classics BU with the main focus on product-related, assortment and Go-to-Market questions especially for local Sales and Brand Activation teams
  • Lead in creating and executing seasonal/annual growth plans for the CE Sales ambition of the Business Unit
  • Based on growth plans manage and assist the creation of the full Go-to-Market proposition/local category plan, including product assortments, input on communication and activation tools for all Omnichannel aspects
  • Execute seasonal category Business Unit category plan at season launch to ensure impactful and aligned delivery across CE market
  • Actively collaborate with local Activation & Brand Comms team on Go-to-Market approach/marketing plan
  • Support the entire sell-in process for winning/focus accounts
  • Manage local pricing, sample ordering and deliver input on ranging, segmentation, category plan, maintain all merchandising information in system in a timely manner in line with European milestone calendar
  • Understand the European consumer retail environment including distribution points, competitor concepts and trends
  • Actively share information and brief European Business Unit on needs of category for CE market, report on and assist in analyzing commercial input and market-specific needs and trends including regular analytics on sell-in/ sell-out performance of the category
  • Input on local article selection for partnerships/ assets to ensure local relevancy that is in alignment with European strategy
  • Contribute to seeding assortment and additional product highlights for activation

Key Relationships:

  • Europe Business Unit
  • Local Activation & GTM teams and lead
  • Local Sales teams
  • Local Marketing Operations teams
  • Local Sales Analysis teams
  • Key Winning Accounts/ buyers
  • Local Brand Comms team

KPIs:

  • Category Net Sales, Category Net Volume, Net Margin
  • Sell-in/ Sell-out
  • Brand strength: NPS
  • BU Performance product assortment overlap
  • Localization of pricing and segmentation plans
  • Execution excellence in Key City, Concept, Doors

Knowledge, Skills and Abilities:

  • Consumer-focused with product, range and market (DACH) understanding
  • Understanding of balancing brand and commercial aspects to build channel-specific Go-to-Market solutions
  • Good organizational, negotiation, analytical and problem-solving skills
  • Strong engaging presentation style
  • Passionate about sports and fashion.
  • IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced

Requisite Education and Experience/Minimum Qualifications:

  • University degree in business, ideally with marketing and sales focus or equivalent professional experience
  • Min. 3 years of merchandising experience, product management, cross-functional marketing and/or sales experience
  • Fluent in English (writing and verbal)