Assistant Manager GTM Classics (m/f/d) – Brand Reebok Central

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization:

We are looking for a passionate, curious and eager individual who will play a key role in the Central GTM Classics team to ensure excellent market plans. Support in the implementation of the respective Global and European strategies and guidelines in the market by creating impactful plans for the local target consumers in line with the CE strategy. Be part of the development of a strong Reebok brand image, alongside driving sustainable and profitable growth and winning market share.

Key Responsibilities:

  • Support the entire sell-in process for winning/focus accounts
  • Manage sample ordering and coordination
  • Support preparation for key milestones such as GTM meetings, Pre-lines and Sell In
  • Key task is to ensure system and info accuracy. Own all merchandising information in system in a timely manner in line with European milestone calendar
  • Understand the European, mainly Central consumer retail environment including distribution points, competitor concepts and trends to be able to input on range needs
  • Support the team in actively sharing information and to brief European Business Unit on category needs for CE market, report on and assist in analysing commercial input and market-specific needs and trends including regular analytics on sell-in/ sell-out performance of the category
  • Be one of the main point of contact/ support for the Classics BU with the main focus on product-related, assortment and Go-to-Market questions especially for local Sales and Brand Activation teams
  • Support the team in creating and executing seasonal/annual growth plans for the CE Sales ambition of the Business Unit. Based on growth plans assist the creation of the full Go-to-Market proposition/local category plan

Key Relationships:

  • Europe Business Unit
  • Local Activation & GTM teams and lead
  • Local Sales teams
  • Local Marketing Operations teams
  • Local Sales Analysis teams
  • Key Winning Accounts/ buyers
  • Local Brand Comms team


  • Category Net Sales, Category Net Volume, Net Margin
  • Sell-in/ Sell-out
  • Brand strength: NPS
  • BU Performance product assortment overlap
  • Localization of pricing and segmentation plans
  • Execution excellence in Key City, Concept, Doors

Knowledge, Skills and Abilities:

  • Consumer-focused with product, range and market (DACH) understanding
  • Understanding of balancing brand and commercial aspects to build channel-specific Go-to-Market solutions
  • Good organizational, negotiation, analytical and problem-solving skills
  • Strong engaging presentation style
  • Passionate about sports and fashion.
  • IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced

Requisite Education and Experience/Minimum Qualifications:

  • University degree in business, ideally with marketing and sales focus or equivalent professional experience
  • Ideally relevant merchandising experience, product management, cross-functional marketing and/or sales experience
  • Fluent in English (writing and verbal)