VP Reebok Europe (m/f/d)

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

Purpose & Overall Relevance for the Organization:

  • Be the Brand’s face and voice, internally and externally, in the Market.
  • Contribute to the development of the Brand’s global go-to-Market plan and implement it locally, including coordination with Market sub-units, and grow the business vertically in the Market.

Key Responsibilities:

  • Directly contribute to the global strategic planning for the Brand via Global Brand Concepts-to-Consumer Head.
  • Drive implementation of go-to-Market plans by Business Unit, including account plans by Category.
  • Sharpen the Brand’s positioning/ perception, while strengthening its connection to athletes, consumers and other fitness stakeholders, in the Market.
  • Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout the Market.
  • Represent the commercial and product needs of the Market to the Global Brand Concept-to-Consumer team.
  • Constantly analyze business performance and seize business opportunities in the Market to meet and/or exceed KPIs and financial targets.
  • Accountable for providing relevant information to set up local KPI with Global Concept-To-Consumer team.
  • Drive the Market’s Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets.
  • Lead and steer the Market range selection process, with an aim to optimize efficiency based on the Global range.
  • Lead and steer the execution of global and local Brand and fitness marketing strategies/concepts.
  • Effectively manage the assigned Marketing Working Budget, optimizing its ROI.
  • Be the communication point between the Managing Director EMEA and the Global Brand Concepts-to-Consumer team.
  • Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan.
  • Provide a clear vision and direction with relevant objectives and KPIs.
  • Establish a high-performance culture and drive employee engagement, leading by example.
  • Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
  • Identify and develop high-potential talents, to fuel the team’s succession plan.
  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.

Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy
  • Leading and managing a diverse team (incl. remote management)
  • Strong presentation/communication, negotiation and influencing skills
  • Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge
  • Cross-functional experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
  • Expert understanding of local Market’s consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Sporting goods industry experience required
  • Fluent in English
  • Fluent in local language (if applicable) preferred