Brand Communications, PR & Social Media – WE OWN THE GAME

Date posted:
Company: Adidas
Location: Herzogenaurach (BY), N/A
Job Type: Full-Time

We are looking for creators that have a passion for sportswear/ fashion & want to join our Brand Communication / PR & Social Media teams.

Brand Communications drives the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

If you are consumer focused, and passionate about a career within Brand Communications, PR and Social Media in the near future, please apply to get a chance to join the adidas family!

We are looking for…

Assistant Manager, Brand Communications/ PR/ Social Media (0 – 2,5 years of relevant experience) 

Manager, Brand Communications/PR/Social Media (3-5 years of relevant experience)

Senior Manager, Brand Communications/PR/ Social Media (more than 6 years of relevant experience)

Possible business areas:

  • BU Originals & Style (incl. Y3, Statement, Consortium)
  • BU Training & Core (incl. Stella)
  • BU Running
  • BU Football
  • BU Outdoor
  • Specialist Sports (e.g. Rugby, track & field, Handball)



  • Act as partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
  • Manage development of short and long-term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
  • Create comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
  • Facilitate and coordinate sports marketing athlete integration into campaign activations strategies and plans
  • Remain up-to-date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular.
  • Identify communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
  • Manage global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
  • Manage and guide agency towards creative concept that meets objectives and works across disciplines, and global markets.
  • Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
  • Design and monitors the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
  • Design post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports. 


  • Brand adidas: Brand Management
  • Brand adidas: other BUs Brand Marketing
  • adidas Local Markets
  • adidas Finance / Controlling
  • adidas Procurement
  • Creative Agencies
  • External partners and key accounts


  • Strong interpersonal/communication skills and high level of strategic thinking.
  • Broad experience in marketing communications, campaign development and execution.
  • Deep-rooted understanding of an ever-changing marketing landscape and advanced experience in project management.
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Excellent presentation and organizational skills.REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS 
  • Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
  • Fluent written and spoken English language skills.